Market Insights Digital eServices Dating Services

Matchmaking - Burkina Faso

Burkina Faso

Revenue in the Matchmaking market is projected to reach US$2.04m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 55.41%, resulting in a projected market volume of US$11.90m by 2028.
In the Matchmaking market, the number of users is expected to amount to 67.0k users by 2028.
User penetration will be 0.3% in 2024 and is expected to hit 0.3% by 2028.
The average revenue per user (ARPU) is expected to amount to US$32.87.
In global comparison, most revenue will be generated in China (US$1,211.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Key regions: India, South Korea, China, Asia, United States

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Analyst Opinion

The Matchmaking market in Burkina Faso is experiencing significant growth due to changing customer preferences and trends in the market. Customer preferences in Burkina Faso have shifted towards online matchmaking platforms, as individuals are increasingly turning to technology to find their ideal partners. This can be attributed to the convenience and accessibility offered by online platforms, which allow users to connect with potential matches from the comfort of their own homes. Additionally, the anonymity provided by these platforms appeals to individuals who may be hesitant to approach potential partners in traditional social settings. Trends in the market indicate a growing demand for personalized matchmaking services in Burkina Faso. While online platforms offer a wide range of options, some individuals prefer the assistance of professional matchmakers who can provide personalized recommendations based on their specific preferences and requirements. This trend is driven by the desire for a more tailored and efficient matchmaking experience, as individuals seek to find compatible partners quickly and effectively. Local special circumstances in Burkina Faso also contribute to the development of the matchmaking market. Traditional cultural norms and societal expectations play a significant role in shaping individuals' attitudes towards relationships and marriage. Matchmaking services that understand and cater to these cultural nuances are better positioned to attract customers and gain their trust. Additionally, the presence of a large young population in Burkina Faso creates a favorable market for matchmaking services, as young adults actively seek opportunities to meet potential partners and establish long-term relationships. Underlying macroeconomic factors, such as increasing urbanization and rising disposable incomes, further contribute to the growth of the matchmaking market in Burkina Faso. As more individuals migrate to urban areas for employment and education opportunities, they may find it challenging to meet like-minded individuals and establish meaningful connections. This creates a demand for matchmaking services that can bridge the gap between individuals and help them find compatible partners. Additionally, rising disposable incomes enable individuals to invest in matchmaking services, as they perceive them as a valuable investment in their personal lives. In conclusion, the Matchmaking market in Burkina Faso is experiencing growth due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As individuals increasingly turn to online platforms and personalized matchmaking services, the market is poised for further development in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.