eServices

Revenue in the eServices market is projected to reach US$5.09bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.92%, resulting in a projected market volume of US$6.17bn by 2028.
The Online Education market is expected to show a revenue growth of 10.6% in 2025.0.
The Online Gambling market has a projected market volume of US$2.24bn in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$825.20 in 2024.
In the Event Tickets market, the number of users is expected to amount to 7.1m users by 2028.
User penetration in the 0.0 market will be at 0.0 in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Benelux is experiencing significant growth, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Benelux are shifting towards digital solutions and online services. With increasing internet penetration and smartphone adoption, consumers are becoming more comfortable with using digital platforms for various transactions and services. This shift is fueled by the convenience and accessibility offered by eServices, allowing customers to access a wide range of products and services from the comfort of their homes. Additionally, the younger generation in Benelux is more tech-savvy and prefers digital channels for their daily activities, including shopping, banking, and entertainment. Trends in the eServices market in Benelux are also contributing to its development. One of the prominent trends is the rise of e-commerce, with more consumers opting to shop online for a variety of products. This trend is supported by the presence of established e-commerce platforms and the availability of secure payment gateways. Another emerging trend is the growth of online food delivery services, driven by the increasing demand for convenience and the popularity of food delivery apps. Additionally, there is a growing demand for digital entertainment services, such as streaming platforms and online gaming, as consumers seek entertainment options at home. Local special circumstances in Benelux are also influencing the development of the eServices market. The region has a high level of digital infrastructure and connectivity, enabling seamless online experiences for consumers. Furthermore, Benelux has a well-developed logistics network, facilitating efficient delivery of products ordered online. These local advantages contribute to the growth of e-commerce and online services in the region. Underlying macroeconomic factors are also playing a role in the development of the eServices market in Benelux. The region has a strong economy and high disposable income levels, which support consumer spending on eServices. Additionally, the government in Benelux is supportive of digital transformation and has implemented policies to promote the growth of the digital economy. These factors create a favorable environment for the expansion of eServices in the market. In conclusion, the eServices market in Benelux is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers in the region increasingly embrace digital solutions and online services, the market is expected to continue to expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.