Market Insights Digital Digital Media Video-on-Demand

Video Streaming (SVoD) - Northern Europe

Northern Europe

The Video Streaming (SVoD) market) market in Northern Europe is anticipated to witness substantial growth in the coming years.
According to projections, the market's revenue is estimated to soar to US$1.66bn by 2024.
Moreover, a steady annual growth rate of 6.94% (CAGR 2024-2027) is expected, resulting in a projected market volume of US$2.03bn by 2027.
When comparing the market globally, it is worth noting that United States is expected to generate the highest revenue, reaching a staggering US$43,970.00m in 2024.
This dominance indicates the significant influence of the United States in the global Video Streaming (SVoD) market) market.
In terms of average revenue per user (ARPU), the Video Streaming (SVoD) market) market is projected to reach US$130.40 per user in Northern Europe by 2024.
This metric serves as a key indicator of the market's financial performance and the value users place on the service.
Furthermore, the number of users in the Video Streaming (SVoD) market) market is expected to grow substantially, with an estimated count of 14.8m users by 2027 in Northern Europe.
This growth highlights the increasing popularity and adoption of video streaming services in the region.
User penetration, which measures the percentage of the population using Video Streaming (SVoD) market) services, is projected to be 37.9% in 2024.
However, by 2027, it is forecasted to rise to 43.8%, indicating a growing market and a higher level of acceptance and adoption among the population in Northern Europe.
In Northern Europe, video streaming services have experienced significant growth, with Norway leading the way in terms of high subscription rates and demand for local content.

Key regions: South Korea, Japan, United States, India, United Kingdom

Market

Region

Region comparison

Currency

Analyst Opinion

While the growth of Video Streaming services like Netflix and Amazon Prime Video is not over, we assume that the adoption of such services will soon reach its peak, especially in developed countries. New offers such as Apple TV+ might attract new customers, but the general lack of willingness to pay in huge potential markets like China will cap the growth in this market on a global scale.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video-on-Demand market. Video-on-demand is defined as premium over-the-top video-on-demand (VoD) content distributed over the internet. This includes pay-per-view (TVoD), video downloads (EST), and video streaming (SVoD). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.