Market Insights Digital Digital Media Video-on-Demand

Free ad-supported streaming TV (FAST) - Africa

Africa

The Free ad-supported streaming TV (FAST) market) market in Africa is projected to reach a revenue of US$65.83m by 2024.
This market segment is expected to experience an annual growth rate (CAGR 2024-2027) of 8.95%, leading to a projected market volume of US$85.13m by 2027.
When compared globally, United States is predicted to generate the most revenue in this market, with an estimated amount of US$7,752.00m in 2024.
In terms of average revenue per user (ARPU), the Free ad-supported streaming TV (FAST) market) market in Africa is projected to amount to US$0.51 in 2024.
Furthermore, the number of users in this market is expected to reach 143.2m users by 2027.
The user penetration rate is anticipated to be 10.0% in 2024 and is expected to rise to 10.4% by 2027.
In Africa, the market for Free ad-supported streaming TV (FAST) is rapidly growing, with a surge in local content and partnerships with telecom companies.

Key regions: China, United Kingdom, Japan, South Korea, United States

Market

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Region comparison

Currency

Analyst Opinion

The free ad-supported streaming TV market is currently experiencing significant growth, as more viewers look for cost-effective alternatives to traditional cable TV. To keep up with demand, many services are expanding their content offerings, including original programming and live sports. Additionally, the use of targeted advertising is becoming more sophisticated, with services leveraging data and analytics to deliver personalized ad experiences to viewers. As a result, the free ad-supported streaming TV market is expected to continue to grow and evolve in the coming years.

The free ad-supported streaming TV market is being driven by a number of key factors. First, the rise of connected devices like smart TVs, streaming boxes, and mobile devices has made it easier for viewers to access free streaming content. Additionally, the availability of high-quality content from established networks and studios has made free streaming services more appealing to viewers. Furthermore, advancements in ad targeting and personalization have made it easier for advertisers to reach specific audiences, driving increased investment in the free ad-supported streaming TV market. Finally, the growing trend of "cord-cutting" - or canceling traditional cable TV subscriptions - is expected to continue, further fueling growth in the free ad-supported streaming TV market.

The free ad-supported streaming TV market is expected to continue its growth trajectory in the coming years, growing at a CAGR of 9.10% until 2027.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats from services that offer free content supported with advertisements.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Statista Global Consumer Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.