In-game Advertising - Australia

Australia

Highlights

Australia is expected to see significant growth in the In-game Advertising market, with projected revenue reaching US$1.23bn in 2024.
This translates to an annual growth rate of 9.13%, resulting in a projected market volume of US$1.59bn by 2027.
The number of users in Australia's In-game Advertising market is also set to rise, reaching 0.00 by 2027.
In terms of user penetration, in Australia is expected to start at 0.00 in 2024 and gradually increase to 0.00 by 2027.
This indicates a growing interest and adoption of In-game Advertising market among the Australian population.
When compared globally, China is projected to generate the highest revenue in the In-game Advertising market, reaching US$46.61bn in 2024.
This highlights the dominance of the Chinese market in this industry.
The average revenue per user (ARPU) in Australia's In-game Advertising market is estimated to be US$49.33 in 2024.
This indicates the average amount of revenue generated per user in the country.
In Australia, the in-game advertising market is booming, with advertisers leveraging popular mobile gaming platforms to reach a highly engaged and tech-savvy audience.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

In recent years, in-game advertising has become increasingly popular, with more game developers and publishers incorporating it into their titles. As the number of gamers continues to rise, advertisers are recognizing the potential of this medium and investing more in this space.

One of the key trends in in-game advertising is the use of targeted ads. By leveraging user data and machine learning algorithms, advertisers can target ads to specific audiences, making them more relevant and effective. This trend is likely to continue as advertisers seek to optimize their ad spend and improve their ROI. Many games now feature in-app purchases, which provide an additional opportunity for advertisers to promote their products or services. For example, a game might offer players the chance to earn extra points or in-game currency by watching a short ad.

According to our research, the cloud gaming market is projected to see substantial growth in the coming years. By 2027, the market size is expected to reach US$46.06 billion, with a Compound Annual Growth Rate (CAGR) of 9.33%.

Data coverage:

The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach / Market size:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Statista Global Consumer Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional Notes:

The market is updated twice per year in case market dynamics change. GCS data is unbiased for representativeness.