Market Insights Digital Digital Media ePublishing

ePapers - Kenya

Kenya

The ePapers market in Kenya is projected to witness a significant growth in revenue, with an expected reach of US$17.39m by 2024.
This projection indicates a promising future for the ePapers market in Kenya.
Furthermore, the market is anticipated to display a steady annual growth rate (CAGR 2024-2027) of 12.77%, resulting in a projected market volume of US$24.94m by 2027.
This substantial growth suggests a positive outlook for the ePapers market in Kenya.
In terms of readership, the ePapers market is expected to witness an increase in the number of readers, reaching 4.2m users by 2027.
This growth in readership signifies a growing interest and adoption of ePapers market among the Kenyan population.
User penetration, which measures the percentage of the population using ePapers market, is projected to be 5.6% in 2024.
However, this figure is expected to rise to 6.7% by 2027, indicating an increasing acceptance and usage of ePapers market among Kenyan consumers.
The average revenue per user (ARPU) is estimated to be US$5.28, highlighting the potential profitability of the ePapers market in Kenya.
This figure demonstrates the average revenue generated per user and showcases the potential economic benefits for businesses operating in this market segment.
In comparison to other countries, United States is expected to generate the highest revenue in the ePapers market, with a projected revenue of US$2,661.00m in 2024.
This statistic emphasizes the dominant position of the United States in the global ePapers market.
Overall, the ePapers market in Kenya shows promising growth potential in terms of revenue, readership, and user penetration.
With an increasing number of Kenyan consumers adopting ePapers market and a positive revenue projection, the market presents attractive opportunities for businesses operating in this sector.
In Kenya, the ePaper market is thriving as the country embraces digital technology for news consumption.

Key regions: South Korea, China, India, Japan, France

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Currency

Analyst Opinion

Like the eMagazines market, ePapers will likely stay a niche product. Subscription-based ePapers services still offer portfolios that are too fragmented, thus being less attractive to consumers who are demanding for unlimited access to a wide-ranging library of content. However, nowadays most newspapers of every size are offering electronic versions of their publications, and consumers seem to be more willed to pay for high-quality journalism, as seen in The New York Times’ exploding subscriber figures. Here again, Apple might be able to push the market forward with its new subscription service Apple News+.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.