ePapers Advertising - Oman
Oman- The ePapers Advertising market in Oman is expected to experience significant growth in the coming years.
- According to projections, the market's revenue is set to reach US$3.54m by 2024.
- This indicates a promising future for the industry in the country.
- Furthermore, it is anticipated that the market will continue to expand at a Compound Annual Growth Rate (CAGR) of 1.79% between 2024 and 2027.
- As a result, the projected market volume is estimated to reach US$3.74m by 2027.
- This growth trajectory showcases the increasing popularity and demand for ePapers Advertising market in Oman.
- The number of users in the ePapers Advertising market is also expected to rise steadily.
- By 2027, it is projected that the market will have approximately 1.1m users users.
- This indicates a substantial increase in the user base within the country.
- In terms of user penetration, it is expected to reach 15.2% in 2024 and is projected to reach 19.9% by 2027.
- These figures highlight the growing reach and impact of ePapers Advertising market among the population in Oman.
- When comparing the global market, it is notable that United States is expected to generate the highest revenue in the ePapers Advertising market.
- In 2024, United States is projected to generate a revenue of US$5.53bn.
- This indicates the dominant position of the United States in the global ePapers Advertising market.
- Lastly, the average revenue per user (ARPU) in the ePapers Advertising market in Oman is projected to be US$4.25 in 2024.
- This figure represents the average amount of revenue generated per user, highlighting the economic potential of this market segment in the country.
- Oman's ePapers Advertising market is rapidly growing, driven by the country's increasing internet penetration and digital transformation initiatives.
- Key regions:
- Germany,
- Asia,
- Japan,
- South Korea,
- China
Definition
Epaper advertising refers to the promotion of products, services, or brands through ads placed within electronic versions of newspapers or magazines that are distributed and read online. ePapers are digital replicas of printed newspapers or magazines that can be accessed through various digital devices such as computers, tablets, or smartphones. Epaper advertising can take different forms, including display ads, native advertising, sponsored content, or video ads. Advertisers can target their ads to specific demographics, interests, or behaviors, and measure their effectiveness through metrics such as click-through rates, impressions, or conversions.Additional information:
Epapers advertising comprises advertising spending, users, average revenue per user and penetration. The market only displays B2B spending. Figures are based on ePapers advertising spending and exclude agency commissions, rebates, production costs, and taxes.In-Scope
- Digital newspaper advertising, such as The New York Times, The Guardian, and The Wall Street Journal
- Mobile newspaper advertising, which includes banner ads and sponsored content on mobile apps for ePaper platforms
- Integrated marketing campaigns, such as ePaper ads, sponsored events, and social media promotions
Out-Of-Scope
- Print newspaper advertising, such as display ads and classified ads in traditional print newspapers
- Broadcast advertising, such as TV and radio ads
- Outdoor advertising, such as billboards and posters
