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Digital Newspaper Advertising - Worldwide

Worldwide
  • Ad spending in the Digital Newspaper Advertising market worldwide is projected to reach US$15.47bn in 2025.
  • Ad spending is expected to demonstrate an annual growth rate (CAGR 2025-2029) of 1.19%, leading to a projected market volume of US$16.22bn by 2029.
  • With a projected market volume of US$5.57bn in 2025, most revenue will be generated the United States.
  • The average ad spending per reader in the Digital Newspaper Advertising market worldwide is projected to amount to US$17.42 in 2025.
  • As digital newspaper advertising gains traction worldwide, publishers are increasingly leveraging innovative strategies to engage readers and enhance revenue streams.

Definition:

The Digital Newspaper Advertising market refers to the online advertising ecosystem within digital editions of newspapers, where businesses and advertisers promote their products, services, and brands to a digital readership. This market encompasses various digital advertising formats, including display ads, native ads, video ads, and sponsored content, strategically placed within digital newspapers to engage readers and target specific demographics through web and mobile platforms.

Additional Information:

The market includes key metrics such as ad spendings and average ad spendings per readers, with ad spendings generated through advertisers' payments for digital advertising space within online newspaper publications. Key players in the market are companies, such as Google Ads, Facebook Ads, and Taboola.
In-Scope
  • Display ads, native ads, video ads, and sponsored content placed within digital newspaper publications, such as in Wallstreet Journal online
  • Revenue generated through advertisers' payments for digital advertising space within online newspaper publications
Out-Of-Scope
  • Advertising in print editions of newspapers, such as in print versions of the Wallstreet Journal
  • Advertising on non-news websites or platforms
Newspapers & Magazines: market data & analysis - Cover

Market Insights report

Newspapers & Magazines: market data & analysis
Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update:

    Source: Statista Market Insights

    Most recent update:

    Source: Statista Market Insights

    Users

    Most recent update:

    Source: Statista Market Insights

    Global Comparison

    Most recent update:

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the Newspapers & Magazines market, which comprises revenues from physical publications as well as digital replicas (ePapers and eMagazines). The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

    Modeling approach / market size:

    The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

    Forecasts:

    We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

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    Newspapers & Magazines: market data & analysis - BackgroundNewspapers & Magazines: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update:

    Source: Statista Market Insights

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