Skip to main content
  1. Market Insights
  2. Digital
  3. Digital Media
  4. ePublishing

ePapers Advertising - Benelux

Benelux
  • The ePapers Advertising market in Benelux is expected to experience significant growth in the coming years.
  • According to projections, the market's revenue is set to reach US$346.50m by 2024.
  • This is an impressive figure that showcases the potential of this sector.
  • Furthermore, the market is anticipated to maintain a steady annual growth rate of 1.44% between 2024 and 2027.
  • This consistent growth is predicted to result in a projected market volume of US$361.70m by 2027.
  • Such a substantial increase in market size demonstrates the promising opportunities available within the ePapers Advertising market industry.
  • In terms of user base, the number of users in Benelux is expected to reach 8.8m users by 2027.
  • This indicates a growing interest and engagement with ePapers Advertising market among the population.
  • It is worth noting that user penetration is projected to be 0.00 in 2024 and is expected to reach 0.00 by 2027, suggesting that the market has room for further expansion and adoption.
  • When compared globally, United States is projected to generate the highest revenue in the ePapers Advertising market, with an estimated amount of US$5.53bn in 2024.
  • This showcases the dominance of the US market in this segment.
  • Lastly, the average revenue per user (ARPU) in the ePapers Advertising market is projected to be US$39.69 in 2024.
  • This metric provides insights into the financial performance of the market and highlights the value generated per user.
  • Overall, the ePapers Advertising market in Benelux is poised for growth, with impressive revenue projections, a steadily increasing user base, and a promising average revenue per user.
  • These factors indicate a favorable environment for businesses operating in this sector.
  • In the thriving ePapers Advertising market in Benelux, companies are increasingly leveraging innovative digital platforms to reach a highly engaged audience.

Definition

Epaper advertising refers to the promotion of products, services, or brands through ads placed within electronic versions of newspapers or magazines that are distributed and read online. ePapers are digital replicas of printed newspapers or magazines that can be accessed through various digital devices such as computers, tablets, or smartphones. Epaper advertising can take different forms, including display ads, native advertising, sponsored content, or video ads. Advertisers can target their ads to specific demographics, interests, or behaviors, and measure their effectiveness through metrics such as click-through rates, impressions, or conversions.

Additional information:

Epapers advertising comprises advertising spending, users, average revenue per user and penetration. The market only displays B2B spending. Figures are based on ePapers advertising spending and exclude agency commissions, rebates, production costs, and taxes.

In-Scope

  • Digital newspaper advertising, such as The New York Times, The Guardian, and The Wall Street Journal
  • Mobile newspaper advertising, which includes banner ads and sponsored content on mobile apps for ePaper platforms
  • Integrated marketing campaigns, such as ePaper ads, sponsored events, and social media promotions

Out-Of-Scope

  • Print newspaper advertising, such as display ads and classified ads in traditional print newspapers
  • Broadcast advertising, such as TV and radio ads
  • Outdoor advertising, such as billboards and posters
ePublishing: market data & analysis - Cover

Market Insights report

ePublishing: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    Epapers, or digital versions of traditional newspapers, are evolving rapidly, with new trends and technologies emerging all the time. One of the most notable trends is the use of interactive features, such as videos, hyperlinks, and animations, to engage readers and provide a more immersive experience.

    Epapers, have seen strong growth in recent years, driven by several factors. One key factor is the increasing adoption of digital media and mobile devices, which has led to a decline in print newspaper circulation. This has created an opportunity for publishers to offer ePapers as an alternative way for readers to access their content. Additionally, ePapers offer several advantages over print newspapers, such as the ability to easily search and archive articles, as well as the ability to offer interactive features such as videos and hyperlinks. Another growth factor is the increasing sophistication of ePaper technology, which has made it easier and more cost-effective for publishers to produce high-quality digital versions of their newspapers. Finally, the COVID-19 pandemic has accelerated the shift towards digital media, as more people have turned to ePapers to stay informed while staying at home. Overall, these factors are driving strong growth in the ePaper market, and are expected to continue doing so in the coming years.

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    Data encompasses enterprises (B2B). Figures are based on ePapers advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising in ePapers.

    Modeling approach:

    Submarket size is determined by a combined top-down and bottom-up approach. We use industry association reports, third-party reports, and survey results from our primary research (e.g., Statista Global Consumer Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and education index.

    Forecasts:

    We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

    Additional notes:

    Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

    Digital

    Access more Market Insights on Digital topics with our featured report

    ePublishing: market data & analysis - BackgroundePublishing: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.