Market Insights Digital Digital Media ePublishing

eMagazines - Tanzania

Tanzania

The eMagazines market in Tanzania is projected to reach a revenue of US$2.34m by 2024.
This is expected to show an annual growth rate (CAGR 2024-2027) of 8.51%, resulting in a projected market volume of US$2.99m by 2027.
The number of readers in the eMagazines market is expected to amount to 2.5m users by 2027.
The user penetration rate is projected to be 3.1% in 2024 and is expected to increase to 3.4% by 2027.
The average revenue per user (ARPU) is anticipated to amount to US$1.14.
In global comparison, United States is expected to generate the most revenue, reaching US$1,617.00m in 2024.
The eMagazine market in Tanzania is witnessing a surge in popularity among the younger generation, who are increasingly seeking digital content for their reading preferences.

Key regions: France, India, Germany, United Kingdom, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

Despite the steady growth in the eMagazines market, the product will likely stay a niche product. Attempts to transfer subscription-based business models to the eMagazines market have not yet reached the anticipated impact on sales. By analogy to Video Streaming services, eMagazines subscription services often struggle with a limited portfolio of available content. Currently, the business’s hope of a breakthrough lies – again – with Apple and its new service called Apple News+.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.