Market Insights Digital Digital Media ePublishing

eMagazines - Moldova

Moldova

The eMagazines market in Moldova is projected to experience significant growth in the coming years.
By 2024, the revenue in this market is expected to reach US$0.80m.
This projection indicates a positive trend in the market's performance.
Looking ahead, the eMagazines market is anticipated to grow at an annual rate of 3.62% between 2024 and 2027.
This growth trajectory is estimated to result in a market volume of US$0.89m by 2027.
As the market expands, the number of readers is expected to increase as well.
By 2027, it is projected that there will be approximately 241.9k users readers of eMagazines market in Moldova.
This indicates a growing interest in digital publications among the population.
In terms of user penetration, the market is expected to witness a gradual increase.
In 2024, the user penetration rate is estimated to be 6.0%, which is projected to rise to 6.1% by 2027.
This indicates that a larger percentage of the population will be engaged in reading eMagazines market in the coming years.
The average revenue per user (ARPU) in the eMagazines market is expected to amount to US$3.36.
This metric provides insights into the profitability of the market and indicates the revenue generated per user.
When examining the global landscape, it is noteworthy that United States is expected to generate the highest revenue in the eMagazines market.
In 2024, the projected revenue for the United States is US$1,617.00m.
This highlights the dominance of the US market in terms of revenue generation.
Overall, the eMagazines market in Moldova is poised for growth, with increasing revenue, a growing number of readers, and a rising user penetration rate.
These projections indicate the potential for the market to thrive in the coming years.
Moldova's eMagazine market is experiencing a surge in popularity among tech-savvy consumers, driving digital content consumption to new heights.

Key regions: France, India, Germany, United Kingdom, Europe

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Analyst Opinion

Despite the steady growth in the eMagazines market, the product will likely stay a niche product. Attempts to transfer subscription-based business models to the eMagazines market have not yet reached the anticipated impact on sales. By analogy to Video Streaming services, eMagazines subscription services often struggle with a limited portfolio of available content. Currently, the business’s hope of a breakthrough lies – again – with Apple and its new service called Apple News+.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.