Market Insights Digital Digital Media ePublishing

eBooks - Senegal

Senegal

The eBooks market in Senegal is set to witness impressive growth in the coming years.
According to projections, the revenue in this market is expected to reach US$2.54m in 2024.
Furthermore, it is anticipated that the revenue will continue to grow at a compound annual growth rate (CAGR) of 5.71% from 2024 to 2027, resulting in a projected market volume of US$3.00m by 2027.
With the increasing popularity of eBooks market, the number of readers in Senegal is expected to rise significantly.
By 2027, it is estimated that there will be approximately 2.1m users readers in the country.
This indicates a substantial growth potential for the eBook market.
In terms of user penetration, in Senegal is projected to have a penetration rate of 9.7% in 2024, which is expected to increase to 10.6% by 2027.
This indicates a growing acceptance and adoption of eBooks market among the population.
The average revenue per user (ARPU) is expected to amount to US$1.41 in Senegal.
This figure represents the average amount of revenue generated per eBook user in the country.
When compared globally, United States is expected to generate the highest revenue in the eBooks market.
In 2024, it is projected to generate a revenue of US$5,336.00m, highlighting its dominance in the industry.
Overall, the eBooks market in Senegal is poised for significant growth, driven by increasing revenue, a rising number of readers, and a growing acceptance of digital reading materials.
The eBook market in Senegal is experiencing a surge in demand due to the growing popularity of local authors and the increasing availability of digital reading devices.

Key regions: United States, France, China, Asia, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

In comparison to physical books, eBooks are often sold for quite high prices, and consumers do not actually benefit from the cost reduction that comes from low printing and distribution expenses. This circumstance curbs the eBooks market’s growth potential heavily, although the general adaption among consumers is still consistently growing.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.