Music Streaming - EU-27 | Statista Market Forecast

The Music Streaming market in EU-27 is expected to see significant growth in the coming years.
According to projections, the revenue in this market is estimated to reach US$5.02bn by 2024.
Furthermore, it is anticipated that the market will experience a steady annual growth rate of 3.62% (CAGR 2024-2027), resulting in a projected market volume of US$5.58bn by 2027.
When compared globally, United States is expected to generate the highest revenue in the Music Streaming market, reaching US$12.11bn by 2024.
This indicates the dominance of the United States in this market segment.
In terms of user base, the number of Music Streaming market users in EU-27 is projected to reach 102.2m users by 2027.
The user penetration rate, which currently stands at 10.5% in 2024, is expected to increase to 11.5% by 2027.
This suggests a growing adoption and popularity of Music Streaming market services among the population of EU-27.
In Germany, music streaming services have become increasingly popular, with a surge in subscribers and a shift away from physical music formats.

Music Streaming services, e.g. Spotify, Deezer or Apple Music, offer unlimited access to their content libraries for a monthly subscription fee (without any advertising). Music can be streamed to various connected devices. Ad-supported services, with forced commercial breaks between the tracks, internet radio or video streams (e.g. YouTube) are not included.

Subscription-based (without any advertising) unlimited access to music streaming services

Ad-supported services
Internet radio
Video streams (e.g. YouTube)

When comparing the music consumption patterns of nowadays and those of only one decade ago, it is astonishing how deeply technological progress has influenced the (digital) music market. The disruptive impact of Music Streaming services like Spotify or Apple Music not only won the battle against illegal distribution, but also broke down all frontiers and made access to all kinds of music as easy as ever. However, in order to stand out, many services are now starting to reverse this trend by investing in exclusivity – like pre-releasing new music or offering unique content such as concerts or podcasts.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Digital Music market. Digital music is defined as audio content distributed to the end-user over the internet. This includes paid digital downloads of professionally produced single tracks or albums/compilations as well as subscription-based on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.