Online Doctor Consultations - Kenya

Kenya

Highlights

The Online Doctor Consultations market in Kenya is projected to reach a revenue of Ksh US$10.35m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 3.93%, resulting in a projected market volume of Ksh US$12.54m by 2029.
The user penetration is expected to be 1.01% in 2024 and is projected to increase to 1.40% by 2029.
The average revenue per user (ARPU) is expected to be Ksh US$18.16.
In global comparison, United States is anticipated to generate the highest revenue in the Online Doctor Consultations market, amounting to Ksh US$2.39bn in 2024.
The demand for online doctor consultations in Kenya has surged due to the country's limited access to healthcare facilities.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Doctor Consultations market in Kenya is experiencing a surge in demand, driven by various factors that are reshaping the healthcare landscape in the country.

Customer preferences: Customers in Kenya are increasingly seeking convenience and accessibility in healthcare services, leading to a growing preference for online doctor consultations. With busy lifestyles and limited access to traditional healthcare facilities in some regions, the convenience of consulting a doctor remotely is becoming more appealing to a larger segment of the population.

Trends in the market: One notable trend in the Online Doctor Consultations market in Kenya is the rising adoption of digital fitness and well-being solutions. As the awareness of preventive healthcare grows among Kenyan consumers, there is a shift towards proactive health management through digital platforms offering fitness programs, nutrition advice, and mental wellness support. This trend is contributing to the overall growth of the online healthcare market in the country.

Local special circumstances: Kenya's healthcare system faces challenges such as a shortage of healthcare professionals and uneven distribution of medical facilities across the country. In this context, online doctor consultations offer a practical solution to bridge the gap between healthcare providers and patients, especially in underserved rural areas. The increasing penetration of smartphones and internet connectivity in Kenya further facilitates the adoption of online healthcare services, making it a viable option for a larger population.

Underlying macroeconomic factors: The economic landscape in Kenya, characterized by steady economic growth and increasing disposable income levels, is also fueling the expansion of the Online Doctor Consultations market. As more Kenyan consumers are able to afford smartphones and digital healthcare services, the market is expected to continue its growth trajectory. Additionally, government initiatives to promote telemedicine and digital health solutions are creating a favorable regulatory environment for the development of online healthcare platforms in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.