Digital Fitness & Well-Being - Sudan

In 2024, the Digital Fitness & Well-Being market in Sudan is projected to generate a revenue of US$34.56m.
This market is expected to experience a steady annual growth rate (CAGR 2024-2029) of 8.78%.
As a result, the market volume is projected to reach US$52.65m by 2029.
In terms of user penetration, it is estimated to be 9.11% in 2024 and is expected to increase to 11.11% by 2029.
The average revenue per user (ARPU) is projected to be US$7.69.
When compared globally, it is noteworthy that United States is anticipated to generate the highest revenue in the Digital Fitness & Well-Being market, with a staggering amount of US$14.82bn in 2024.
The digital fitness and well-being market in Sudan is witnessing a surge in demand for virtual fitness classes and online wellness programs to cater to the growing health-conscious population.

Definition:

The Digital Fitness & Well-Being market includes the Fitness Trackers and Health & Wellness Coaching markets. The Fitness Trackers market covers devices that are explicitly intended for fitness and motion tracking. The Health & Wellness Coaching market includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving their health.

Structure:

The Digital Fitness & Well-Being market consists of two product categories: fitness trackers, such as smartwatches, smart scales, and activity trackers; and health and wellness coaching, which includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements, as well as nutrition and diet apps.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates.

The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Smartwatches
Fitness/activity tracking wristwear
Smart scales
Fitness apps that track fitness achievements
Nutrition apps (e.g., calorie counters)
Meditation apps
Mindfulness apps

Smart clothing
Smart shoes
Smart eyewear
Health tracking apps
Parameter-specific biosensors that measure blood pressure, temperature, blood glucose, etc.
Apps that focus on specific physical diseases

The Digital Fitness & Well-Being market in Sudan is experiencing significant growth and development, driven by various factors shaping consumer behavior and market dynamics in the country.

Customer preferences: Sudanese consumers are increasingly turning towards digital fitness and well-being solutions due to the convenience and accessibility they offer. With the rise of smartphone penetration and internet connectivity in the country, individuals are seeking online platforms for fitness classes, wellness programs, and virtual consultations with healthcare professionals.

Trends in the market: One notable trend in the Sudanese market is the growing demand for online doctor consultations and digital treatment options. This trend is fueled by the limited access to healthcare facilities in certain regions of the country, prompting individuals to seek remote medical advice and assistance through digital platforms. Additionally, the younger population in Sudan is driving the adoption of digital fitness apps and wearables to monitor their health and fitness goals.

Local special circumstances: Sudan's unique socio-economic landscape, including challenges in healthcare infrastructure and access to quality medical services, is influencing the growth of the Digital Fitness & Well-Being market in the country. The ongoing political and economic transitions in Sudan have also contributed to the adoption of digital solutions as people look for alternative ways to access healthcare and wellness services.

Underlying macroeconomic factors: The macroeconomic factors in Sudan, such as the increasing digital connectivity, shifting consumer preferences towards online services, and the government's focus on promoting digital innovation, are playing a crucial role in driving the growth of the Digital Fitness & Well-Being market. Additionally, the COVID-19 pandemic has accelerated the digital transformation of the healthcare sector in Sudan, further boosting the demand for digital fitness and well-being solutions.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.