Digital Fitness & Well-Being - New Zealand

New Zealand

Highlights

The Digital Fitness & Well-Being market in New Zealand is projected to reach a revenue of US$133.50m in 2024.
It is expected to experience an annual growth rate (CAGR 2024-2029) of 6.19%, resulting in a projected market volume of US$180.20m by 2029.
The user penetration rate is expected to be 44.22% in 2024 and is projected to reach 53.03% by 2029.
The average revenue per user (ARPU) is estimated to be US$57.27.
In a global comparison, United States is expected to generate the highest revenue in the market, with US$14.82bn in 2024.
New Zealand's digital fitness and well-being market is thriving, with a strong emphasis on outdoor activities and the integration of Maori cultural practices for holistic health.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Fitness & Well-Being market in New Zealand is experiencing significant growth and development, driven by various factors shaping consumer behavior and the healthcare landscape in the country.

Customer preferences: Consumers in New Zealand are increasingly prioritizing convenience, accessibility, and personalized experiences when it comes to their fitness, well-being, and healthcare needs. The demand for digital fitness solutions, online doctor consultations, and digital treatment options is on the rise as individuals seek more flexible and efficient ways to manage their health.

Trends in the market: In New Zealand, there is a growing trend towards adopting digital platforms for fitness and well-being purposes. This includes the use of wearable devices, mobile apps for workout routines and nutrition tracking, and online fitness classes. The convenience of accessing virtual fitness sessions from home or on-the-go is appealing to busy individuals looking to maintain a healthy lifestyle. Moreover, the popularity of online doctor consultations is increasing in New Zealand, especially in remote or rural areas where access to healthcare facilities may be limited. Patients appreciate the convenience of speaking to a healthcare provider virtually, receiving medical advice, prescriptions, and follow-up care without the need for in-person visits.

Local special circumstances: One of the unique aspects of the New Zealand market is its strong focus on holistic well-being and mental health awareness. As a result, digital platforms offering mindfulness meditation, stress management tools, and mental health support services are gaining traction among consumers in the country. The emphasis on overall wellness aligns with the cultural values of balance and self-care in New Zealand. Furthermore, the government's initiatives to promote telehealth services and invest in digital healthcare infrastructure are contributing to the growth of the Digital Fitness & Well-Being market in the country. These efforts aim to improve healthcare access, reduce waiting times, and enhance the overall quality of care for New Zealanders.

Underlying macroeconomic factors: The increasing adoption of digital fitness and well-being solutions in New Zealand is also influenced by broader macroeconomic factors such as technological advancements, changing demographics, and shifting healthcare policies. As the population ages and chronic disease rates rise, there is a greater need for innovative digital tools to support preventive care, disease management, and overall health outcomes. Additionally, the competitive landscape among digital health providers is driving innovation and investment in the sector, further fueling market growth in New Zealand.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.