Digital Fitness & Well-Being - Netherlands

The Digital Fitness & Well-Being market in the Netherlands is projected to reach a revenue of US$424.60m in 2024.
This market is expected to demonstrate a steady annual growth rate (CAGR 2024-2029) of 6.20%, resulting in a projected market volume of US$573.70m by 2029.
The user penetration rate is anticipated to increase from 38.97% in 2024 to 48.84% by 2029.
Furthermore, the average revenue per user (ARPU) is estimated to be US$61.66.
Comparatively, United States is expected to generate the highest revenue in the global market, reaching US$14.82bn in 2024.
The Netherlands is leading the way in digital fitness and well-being with its innovative technology and health-conscious population.

Definition:

The Digital Fitness & Well-Being market includes the Fitness Trackers and Health & Wellness Coaching markets. The Fitness Trackers market covers devices that are explicitly intended for fitness and motion tracking. The Health & Wellness Coaching market includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving their health.

Structure:

The Digital Fitness & Well-Being market consists of two product categories: fitness trackers, such as smartwatches, smart scales, and activity trackers; and health and wellness coaching, which includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements, as well as nutrition and diet apps.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates.

The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Smartwatches
Fitness/activity tracking wristwear
Smart scales
Fitness apps that track fitness achievements
Nutrition apps (e.g., calorie counters)
Meditation apps
Mindfulness apps

Smart clothing
Smart shoes
Smart eyewear
Health tracking apps
Parameter-specific biosensors that measure blood pressure, temperature, blood glucose, etc.
Apps that focus on specific physical diseases

The Digital Fitness & Well-Being market in Netherlands is witnessing a significant growth driven by the increasing adoption of digital solutions for fitness, well-being, online doctor consultations, and digital treatment and care.

Customer preferences: Consumers in Netherlands are increasingly inclined towards digital fitness and well-being solutions due to the convenience and flexibility they offer. With busy lifestyles, people are looking for ways to stay healthy and fit without compromising on their schedules. The ease of access to online doctor consultations and digital treatment options is also appealing to individuals seeking efficient healthcare services.

Trends in the market: One notable trend in the Digital Fitness & Well-Being market in Netherlands is the proliferation of mobile health apps and wearable devices. These technologies allow users to track their fitness goals, monitor their health metrics, and access virtual consultations with healthcare professionals. The integration of artificial intelligence and data analytics in these digital solutions is enhancing personalized user experiences and outcomes. Moreover, there is a growing emphasis on mental well-being in the market, with a rise in demand for digital mental health platforms offering therapy, counseling, and mindfulness exercises. The increasing awareness about the importance of mental health and the stigma reduction associated with seeking help are driving the adoption of these digital services in Netherlands.

Local special circumstances: Netherlands has a well-developed healthcare system with a strong focus on innovation and technology. The country's tech-savvy population and high internet penetration rate create a conducive environment for the growth of the Digital Fitness & Well-Being market. Additionally, the government's support for digital health initiatives and telemedicine services further propels the market expansion.

Underlying macroeconomic factors: The robust economy of Netherlands, coupled with the high disposable income levels of its population, enables individuals to invest in digital fitness and well-being solutions. The willingness to spend on health and wellness products and services, including digital offerings, contributes to the market's growth. Furthermore, the favorable regulatory landscape and initiatives promoting digital health entrepreneurship foster innovation and competition in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.