Digital Fitness & Well-Being - Egypt

Egypt

Highlights

The Digital Fitness & Well-Being market in Egypt is expected to experience substantial growth in the coming years.
According to projections, the market's revenue is predicted to reach US$363.70m in 2024.
This growth is expected to continue at an annual rate of 10.27% from 2024 to 2029, resulting in a projected market volume of US$592.90m by the end of the period.
In terms of user penetration, it is estimated that 12.64% of the population will be utilizing digital fitness and well-being services in 2024.
This figure is projected to increase to 17.66% by 2029, indicating a growing interest and adoption of these services among the Egyptian population.
The average revenue per user (ARPU) is expected to be US$25.13.
This metric gives an indication of the financial value generated from each user in the market.
When compared globally, it is noteworthy that United States is anticipated to generate the highest revenue in the Digital Fitness & Well-Being market, with an estimated amount of US$14.82bn in 2024.
This demonstrates the significant market potential and opportunities present in the Chinese market.
Overall, the Digital Fitness & Well-Being market in Egypt is poised for growth, with increasing revenue, user penetration, and market volume expected in the coming years.
Egypt is experiencing a surge in the demand for digital fitness and well-being solutions, as more Egyptians prioritize their health and seek convenient ways to stay active in the comfort of their own homes.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Fitness & Well-Being market in Egypt is experiencing significant growth and development, driven by various factors shaping consumer behavior and the overall market landscape.

Customer preferences: In Egypt, there is a growing trend towards digital fitness and well-being solutions as consumers seek convenient and accessible ways to prioritize their health and wellness. Online doctor consultations are becoming increasingly popular among individuals looking for quick medical advice and guidance. Moreover, the digital treatment and care segment is gaining traction as people recognize the benefits of remote monitoring and management of their health conditions.

Trends in the market: One prominent trend in the Egyptian market is the increasing adoption of mobile health apps and wearable devices that enable users to track their fitness goals, monitor their health metrics, and access personalized workout routines. This shift towards digital solutions is fueled by the rising smartphone penetration in the country, making it easier for consumers to engage with health and wellness services on-the-go. Additionally, virtual fitness classes and telemedicine services are becoming more prevalent, catering to the demand for flexible and convenient healthcare options.

Local special circumstances: Egypt's market for digital fitness and well-being is influenced by the country's young and tech-savvy population, who are early adopters of digital innovations. The government's initiatives to promote digital health solutions and improve healthcare access for all citizens are also driving the growth of the market. Furthermore, the presence of local startups and international players entering the Egyptian market is creating a competitive environment that fosters innovation and product development in the digital health sector.

Underlying macroeconomic factors: The macroeconomic landscape in Egypt, including factors such as increasing internet penetration, rising disposable incomes, and a growing middle-class population, is contributing to the expansion of the digital fitness and well-being market. As more Egyptians prioritize their health and well-being, the demand for digital health solutions is expected to continue growing, presenting opportunities for both local and international companies to capitalize on this trend.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.