Skip to main content
  1. Market Insights
  2. Digital
  3. Digital Health

Digital Fitness & Well-Being - China

China
  • The Digital Fitness & Well-Being market in China is expected to see a significant increase in revenue in the coming years.
  • According to projections, the market is set to reach a revenue of US$10.30bn by 2024.
  • Furthermore, the market is anticipated to exhibit a compound annual growth rate of 6.90% from 2024 to 2029, resulting in a projected market volume of US$14.38bn by 2029.
  • In terms of user penetration, it is estimated to be 22.59% in 2024, with expectations of reaching 26.93% by 2029.
  • This indicates an increasing number of individuals United States who are embracing digital fitness and well-being solutions.
  • When considering the average revenue per user (ARPU), it is projected to amount to US$31.83.
  • This figure represents the average amount of revenue generated per user in the Digital Fitness & Well-Being market United States.
  • In a global context, [globalrevenue_currentlayer_yeartoday_maxcountrynameprep] is expected to lead in terms of revenue generation.
  • Specifically, in 2024, it is predicted that United States will generate US$10.30bn in revenue in the Digital Fitness & Well-Being market.
  • This highlights the significant market potential and growth opportunities United States for businesses operating in this sector.
  • China's digital fitness and well-being market is booming, with an increasing number of tech-savvy consumers embracing virtual fitness classes and health monitoring apps.

Definition:

The Digital Fitness & Well-Being market includes the Fitness Trackers and Health & Wellness Coaching markets. The Fitness Trackers market covers devices that are explicitly intended for fitness and motion tracking. The Health & Wellness Coaching market includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving their health.

Structure:

The Digital Fitness & Well-Being market consists of two product categories: fitness trackers, such as smartwatches, smart scales, and activity trackers; and health and wellness coaching, which includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements, as well as nutrition and diet apps.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates.

The data only reflects B2C revenues; B2B and C2C revenues are not covered.

In-Scope

  • Smartwatches
  • Fitness/activity tracking wristwear
  • Smart scales
  • Fitness apps that track fitness achievements
  • Nutrition apps (e.g., calorie counters)
  • Meditation apps
  • Mindfulness apps

Out-Of-Scope

  • Smart clothing
  • Smart shoes
  • Smart eyewear
  • Health tracking apps
  • Parameter-specific biosensors that measure blood pressure, temperature, blood glucose, etc.
  • Apps that focus on specific physical diseases
Digital Fitness & Well-Being: market data & analysis - Cover

Market Insights report

Digital Fitness & Well-Being: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Jul 2024

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Digital Fitness & Well-Being market in China is experiencing significant growth and evolution, driven by various factors shaping consumer behavior and market dynamics.

    Customer preferences:
    Chinese consumers are increasingly prioritizing health and wellness, leading to a growing demand for digital fitness and well-being solutions. With hectic lifestyles and rising health awareness, individuals are turning to convenient online platforms for fitness classes, wellness programs, and virtual consultations with healthcare professionals.

    Trends in the market:
    In China, the Digital Fitness & Well-Being market is witnessing a surge in the adoption of online doctor consultations and digital treatment options. The convenience and accessibility offered by virtual healthcare services are particularly appealing to tech-savvy consumers in urban areas. Moreover, the integration of AI and data analytics in digital health solutions is enhancing personalized care and treatment outcomes.

    Local special circumstances:
    One of the key drivers of the Digital Fitness & Well-Being market in China is the government's push towards digital healthcare transformation. Initiatives promoting telemedicine, electronic health records, and health information exchanges are reshaping the healthcare landscape in the country. Additionally, the prevalence of chronic diseases and an aging population are fueling the demand for remote monitoring and telehealth services.

    Underlying macroeconomic factors:
    The rapid digitalization of the healthcare sector in China is supported by robust technological infrastructure and a thriving e-commerce ecosystem. The increasing penetration of smartphones and internet connectivity across the country is enabling broader access to digital fitness and well-being solutions. Furthermore, the competitive landscape in the Chinese market, characterized by a mix of local startups and international players, is driving innovation and service quality in the Digital Fitness & Well-Being sector.

    Users

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

    Modeling approach / Market size:

    Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

    Digital

    Access more Market Insights on Digital topics with our featured report

    Digital Fitness & Well-Being: market data & analysis - BackgroundDigital Fitness & Well-Being: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.