Productivity - Worldwide
Worldwide- The Productivity market is projected to experience significant growth in the coming years.
- In 2022, the total revenue in this market is estimated to reach US$5.63bn.
- This growth is expected to continue at an annual rate of 9.30% (CAGR 2022-2027), resulting in a projected market volume of US$8.50bn by 2027.
- Looking specifically at in-app purchase (IAP) revenue, it is projected to reach US$4.22bn in 2022.
- Additionally, paid app revenue is estimated to reach US$147.70m in the same year.
- Advertising revenue, on the other hand, is projected to reach US$1.27bn in 2022.
- When considering the number of downloads in the Productivity market, it is expected to reach 7.62bn downloads in 2022.
- Currently, the average revenue per download stands at US$0.74.
- In a global comparison, it is worth noting that China generates the highest revenue in the Productivity market.
- In 2022, China is projected to generate US$2.26bn in revenue.
- Key regions:
- India,
- United States,
- Japan,
- Asia,
- Germany
Definition:
The Productivity market contains apps that efficiently manage different kinds of files and documents. The suite of tools provided by Microsoft (Word, Excel, and OneDrive) as well as their counterparts by Google (Google Docs, Google Sheets, and Google Drive) fit into this category. Meanwhile, note-taking apps such as GoodNotes and Noteshelf provide advanced features beyond what is available in pre-installed note-taking tools.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
