Productivity - Worldwide

  • Worldwide
  • The Productivity market is projected to experience significant growth in the coming years.
  • In 2022, the total revenue in this market is estimated to reach US$5.63bn.
  • This growth is expected to continue at an annual rate of 8.58% (CAGR 2022-2027), resulting in a projected market volume of US$8.50bn by 2027.
  • Looking specifically at in-app purchase (IAP) revenue, it is projected to reach US$4.22bn in 2022.
  • Additionally, paid app revenue is estimated to reach US$0.15bn in the same year.
  • Advertising revenue, on the other hand, is projected to reach US$1.27bn in 2022.
  • When considering the number of downloads in the Productivity market, it is expected to reach 7.62bn downloads in 2022.
  • Currently, the average revenue per download stands at US$0.74.
  • In a global comparison, it is worth noting that in China generates the highest revenue in the Productivity market.
  • In 2022, in China is projected to generate US$2,263.00m in revenue.

Key regions: India, United States, Japan, Asia, Germany

Market
Region
Region comparison
Currency

Revenue

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Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Mar 2024

Source: Statista Market Insights

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Most recent update: Mar 2024

Source: Statista Market Insights

in billion USD (US$)

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Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

Most recent update: Mar 2024

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Most recent update: Mar 2024

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Most recent update: Mar 2024

Source: Statista Market Insights

Digital

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This report presents a comprehensive analysis and additional information on the Productivity market, in a PDF format.
App: market data & analysis - Background App: market data & analysis - Cover

Downloads

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Most recent update: Mar 2024

Source: Statista Market Insights

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Key Players

in percent

2022
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Notes: The shares above do not add up to 100%. Only top brands are shown.

Most recent update: Mar 2024

Source: Statista Market Insights

Global Comparison

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Most recent update: Mar 2024

Source: Statista Market Insights

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.

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