News & Magazines - Serbia

Serbia

The News & Magazines market in Serbia is expected to witness a significant increase in total revenue, reaching US$1.48m in 2022.
This projection indicates a promising growth potential for the market.
Furthermore, the market is anticipated to exhibit a compound annual growth rate (CAGR 2022-2027) of 11.90%, leading to a projected market volume of US$2.83m by 2027.
This steady growth trajectory suggests favorable prospects for the News & Magazines market in Serbia.
Within the market, revenue from in-app purchases (IAP) is projected to reach US$610.90k in 2022.
This revenue stream highlights the increasing popularity of digital transactions within the News & Magazines market in Serbia.
Additionally, revenue from paid app downloads is expected to reach US$6.69k in 2022, further contributing to the overall revenue growth in the market.
Advertising revenue is also projected to play a significant role in the News & Magazines market in Serbia, with an estimated amount of US$863.90k in 2022.
This indicates the importance of advertising as a revenue source for publishers and content providers in the country.
Furthermore, the number of downloads in the News & Magazines market is expected to reach 0.84m downloads in 2022, reflecting the strong demand for digital content among Serbian consumers.
This high download volume signifies a growing interest in accessing news and magazine content through digital platforms.
In terms of revenue per download, the current average is expected to amount to US$1.76.
This metric provides insights into the financial value generated from each individual download, indicating the potential profitability of the market segment.
When compared globally, in the United States leads the way in terms of revenue generation in the News & Magazines market, with an estimated revenue of US$4,425.00m in 2022.
This highlights the dominance of the United States in the global news and magazine industry, with a substantial share of the market's total revenue.
Overall, the News & Magazines market in Serbia demonstrates promising growth potential, with increasing revenue projections across various segments.
The market's reliance on digital transactions, advertising revenue, and the growing number of downloads underline the evolving landscape of news and magazine consumption in the country.

Key regions: Japan, Europe, India, Germany, United States

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.