News & Magazines - Brazil

Brazil

The projected total revenue in the News & Magazines market in Brazil is expected to reach US$135.30m in 2022.
This indicates a significant growth potential for the market segment.
Furthermore, the market is projected to exhibit an annual growth rate (CAGR 2022-2027) of 8.58%, resulting in a projected market volume of US$215.70m by 2027.
This growth trend highlights the increasing demand for news and magazines in Brazil.
In terms of revenue streams, the projected in-app purchase (IAP) revenue in the News & Magazines market is estimated to reach US$3.04m in 2022.
Additionally, the projected paid app revenue in the News & Magazines market is expected to reach US$0.06m in the same year.
These figures demonstrate the growing willingness of consumers in Brazil to invest in digital content within the News & Magazines market.
Advertising revenue in the News & Magazines market is also projected to increase significantly, reaching US$132.20m in 2022.
This indicates a strong advertising ecosystem within the industry, as businesses recognize the value of reaching consumers through news and magazine platforms in Brazil.
Moreover, the number of downloads in the News & Magazines market is projected to reach 24.29m downloads in 2022.
This highlights the popularity of digital content consumption among the Brazilian population.
The average revenue per download is expected to amount to US$5.57, indicating the potential for monetization within the market segment.
When comparing the global market, it is worth noting that in the United States generates the highest revenue in the News & Magazines market, with an estimated total of US$4,425.00m in 2022.
This highlights the dominance of the US market in terms of revenue generation, but also emphasizes the growth potential in Brazil, as it presents a significant market opportunity for businesses operating within the News & Magazines market.

Key regions: Japan, Europe, India, Germany, United States

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.