Games - Australia
Australia- The Games market in Australia is expected to witness significant growth in the coming years.
- According to projections, the total revenue in this market is estimated to reach AU US$1.80bn by 2022.
- This represents a substantial increase in revenue compared to previous years.
- The market is also expected to display a Compound Annual Growth Rate (CAGR) of 8.04% between 2022 and 2027.
- As a result, the projected market volume is anticipated to reach AU US$2.71bn by 2027.
- Within the Games market, in-app purchase (IAP) revenue is projected to contribute significantly, with an estimated revenue of AU US$847.20m in 2022.
- This revenue is generated through in-app purchases made by users while playing games.
- Additionally, paid app revenue is expected to reach AU US$1.80bn in 2022.
- This revenue is generated through the initial purchase of games by users.
- Furthermore, advertising revenue in the Games market is projected to reach AU US$930.60m in 2022.
- This revenue is generated through advertisements displayed within games.
- In terms of user engagement, the number of game downloads is projected to reach 427.40m downloads in 2022.
- This indicates a significant number of users actively participating in the Games market.
- Moreover, the average revenue per download is expected to be AU US$4.22.
- This metric provides insights into the monetization potential of each download.
- When compared globally, it is noteworthy that China generates the highest revenue in the Games market.
- In 2022, China is expected to generate an impressive revenue of AU US$62.86bn.
- This showcases the dominance of the Chinese market in the Games market industry.
- In conclusion, the Games market in Australia is projected to experience substantial growth in the coming years.
- With increasing revenue from in-app purchases, paid apps, and advertising, along with a growing number of downloads, the market presents significant opportunities for developers and investors alike.
- While China currently leads the global Games market in terms of revenue, in Australia has the potential to carve out a strong position in this lucrative industry.
- Key regions:
- Europe,
- India,
- United States,
- South Korea,
- Asia
Definition:
The Games market is the largest and highest earning category for mobile apps and generates approximately 50% of total app revenue worldwide. Mobile games have long dominated the computer gaming landscape and are far ahead of console games and PC games in terms of revenue and number of gamers.Structure:
We include fifteen submarkets under the Games category (Action, Adventure, Board, Card, Casino, Casual, Music, Puzzle, Racing, Role-Playing, Simulation, Sport, Strategy, Trivia, and Word) which are found in both Apple Inc.'s App Store and the Google Play store. Since games can contain numerous themes and game mechanics simultaneously, it is not unusual for a game to be included in several categories at the same time.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
