Market Insights Consumer Toys & Hobby Toys & Games

Puzzles - ASEAN

ASEAN

In the year 2024, the Puzzles market in ASEAN is projected to generate a total revenue of US$128.5m.
This market segment is expected to experience an annual growth rate of 3.75%, calculated as the Compound Annual Growth Rate (CAGR) between the years 2024 and 2028.
When compared globally, in the United States leads the way in terms of revenue generation, with an estimated revenue of US$968.7m in 2024.
To put this into perspective, in 2024, the per person revenue in ASEAN is predicted to be US$0.19.
This figure is calculated by dividing the total revenue by the total population.
In the ASEAN region, puzzles are experiencing a surge in popularity among both children and adults, with Vietnam leading the way in terms of sales and innovation.

Key regions: Europe, India, China, Asia, United States

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on goods people buy for their leisure activities and hobbies.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use in-house market research, national statistical offices, international institutions, trade associations, third-party studies, and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and household number. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, exponential trend smoothing is well suited for forecasting the Toys & Hobby market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.