Puzzles - ASEAN
ASEAN- In the year 2024, the Puzzles market in ASEAN is projected to generate a total revenue of US$128.5m.
- This market segment is expected to experience an annual growth rate of 3.70%, calculated as the Compound Annual Growth Rate (CAGR) between the years 2024 and 2029.
- When compared globally, United States leads the way in terms of revenue generation, with an estimated revenue of US$968.7m in 2024.
- To put this into perspective, in 2024, the per person revenue in ASEAN is predicted to be US$0.19.
- This figure is calculated by dividing the total revenue by the total population.
- In the ASEAN region, puzzles are experiencing a surge in popularity among both children and adults, with Vietnam leading the way in terms of sales and innovation.
- Key regions:
- Europe,
- India,
- China,
- Asia,
- United States
Definition:
Puzzles are games or toys that require users to assemble pieces into a complete picture, shape, or design. These pieces can be made of various materials such as cardboard, wood, metal, or plastic, and come in various sizes and levels of difficulty. The puzzle market is driven by consumer demand for engaging and educational games, as well as the growing popularity of puzzle-related activities such as escape rooms and puzzle hunts. Advances in technology have also led to the development of digital puzzles, which can be played on mobile devices or computers.
Additional Information:
The puzzle market comprises revenue and average revenue per capita, with figures generated through both online and offline sales channels. The market serves only the B2C sector, with manufacturers targeting both children and adult hobbyists. Key players in the market include companies such as Ravensburger, Buffalo Games, and Hasbro. These companies are known for their diverse product lines, brand recognition, and global distribution networks. For more information on the data displayed, use the info button right next to the boxes.
In-Scope
- Jigsaw puzzles, such as such as Ravensburger's Jolly Octopus and 1000-piece landscape puzzles
- Logic puzzles, such as Sudoku, Crossword Puzzles, Brain Teasers, and Rubik's Cubes
- Puzzle games, such as Tangram, Connect Four, Tetris, and Peg Solitaire
Out-Of-Scope
- Playing Cards, such as poker cards, bridge cards, or tarot cards
- Board games, such as Settlers of Catan, Codenames and Werewolf
- Video games that involve puzzle-solving or challenges, such as Portal and The Witness
