Household Paper - Iceland | Statista Market Forecast

In 2024, the Household Paper market in Iceland generated a revenue of US$7.68m.
It is projected to experience an annual growth rate of 4.28% (CAGR 2024-2029).
When compared globally, China leads the market with a revenue of US$17bn in 2024.
In terms of per person revenues, in Iceland generated US$20.34 in 2024.
Looking ahead, the volume in the Household Paper market is predicted to reach 2.7m kg by 2029.
Additionally, there is an expected volume growth of 1.5% in 2025.0.
The average volume per person in the Household Paper market is anticipated to be 6.6kg in 2024.
Iceland's increased focus on sustainability has led to a rising demand for eco-friendly household paper products in the market.

Definition:

The Household Paper market covers all kinds of tissue paper which are used for household care, including paper towels, table napkins, kitchen rolls, and tablecloths.

Additional information:

The market comprises revenues, average revenue per capita, volume, average volume per capita, and price. Revenues are generated through both online and offline sales channels. Key players in the market include SCA, Procter & Gamble, Kimberly-Clark, Unicharm, Hengan, Sofidel, and Metsä. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, use the info button right next to the boxes.

Paper towels
Kitchen rolls
Table napkins

Toilet Paper
Facial tissues

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Tissue & Hygiene Paper products that comprises of Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Baby diapers, Face masks and Incontinence segments that are produced for private end customers for both offline retail and online retail.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from independent databases and third-party sources, historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Tissue & Hygiene Paper market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.