Security - Australia | Statista Market Forecast

Revenue in the Security market is projected to reach US$553.1m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.41%, resulting in a projected market volume of US$790.9m by 2029.
In the Security market, the number of active households is expected to amount to 3.2m users by 2029.
Household penetration will be 36.5% in 2024 and is expected to hit 45.6% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$196.30.

Definition:

The Security market includes the sale of devices for networked access control and management for buildings and premises. This includes surveillance products (e.g., security cameras, motion sensors, programmable and remote control door locks) as well as equipment for risk monitoring (connected smoke detectors and humidity sensors).
Remote surveillance and emergency services from specialized security firms that are not related to smart home are not included.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include TP-LINK, Ring, Google, LG, Xiaomi, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for burglar prevention and other security issues
Motion sensors, door locks, security cameras (with or without face recognition)
Surveillance gadgets with connection to a broader smart home (e.g., eufyCam S330, Bosch Smart Home - Starter Set Alarm (Gen. 2))
Hazard prevention devices like water, smoke or gas sensors (e.g., TESLA Smart Intelligent Gas Sensor)

Classical security devices without smart home connection
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Security market in Australia has experienced significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Security market in Australia have shifted towards more advanced and integrated security solutions.

Customers are increasingly looking for comprehensive security systems that can protect their homes, businesses, and assets from various threats such as burglary, fire, and unauthorized access. This has led to a growing demand for smart security systems that offer features like remote monitoring, mobile alerts, and integration with other smart devices. Additionally, customers are also placing a greater emphasis on data security and privacy, driving the adoption of advanced encryption and authentication technologies.

Several trends have contributed to the growth of the Security market in Australia. One of the key trends is the increasing adoption of cloud-based security solutions. Cloud-based security systems offer several advantages such as scalability, flexibility, and remote access, making them particularly attractive to small and medium-sized businesses.

Another trend is the convergence of physical and digital security. With the rise of the Internet of Things (IoT) and the proliferation of connected devices, security systems are becoming more integrated and interconnected, allowing for more efficient monitoring and management. Additionally, the growing threat of cybercrime has led to a greater focus on cybersecurity, driving the demand for advanced security solutions that can protect against online threats.

Local special circumstances in Australia have also played a role in the development of the Security market. Australia is known for its high rate of property crime, which has created a strong demand for security systems and services. Additionally, the country has a large number of small and medium-sized businesses, which are increasingly recognizing the importance of investing in robust security measures to protect their assets and data.

Furthermore, the Australian government has implemented various initiatives and regulations to enhance security, such as the Security of Critical Infrastructure Act and the Notifiable Data Breaches scheme, which have further driven the demand for security solutions. Underlying macroeconomic factors have also contributed to the growth of the Security market in Australia. The country has experienced steady economic growth in recent years, which has increased the disposable income of individuals and businesses, allowing them to invest in security solutions.

Furthermore, the construction industry in Australia has been booming, leading to a higher demand for security systems in new residential and commercial buildings. In conclusion, the Security market in Australia has seen significant growth due to customer preferences for advanced and integrated security solutions, market trends such as the adoption of cloud-based and converged security systems, local special circumstances including high rates of property crime and government initiatives, and underlying macroeconomic factors such as economic growth and a booming construction industry.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.