Control & Connectivity - Cambodia

Revenue in the Control & Connectivity market is projected to reach US$9.6m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.63%, resulting in a projected market volume of US$13.2m by 2029.
In the Control & Connectivity market, the number of active households is expected to amount to 300.5k users by 2029.
Household penetration will be 5.0% in 2024 and is expected to hit 8.7% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$58.15.

Definition:

The Control & Connectivity market includes the essential equipment (connected and remote-control devices) and services that are part of an intelligent home network. The segment includes smart speakers (Amazon Echo, Google Home, etc.), central control and communication units (hub/gateway), programmable control buttons (e.g. wall switches and adjustable dials), and smart plugs for the control of non-smart devices.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon and Google, renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Gateways/hubs that are capable of controlling devices of all segments (e.g., Smart Home Zigbee 3.0 Gateway Smik)
Smart speakers with a primary focus on control and digital assistants (e.g., Sonoro STREAM, Bose Smart Speaker 500)
Control buttons and smart plugs/sockets (e.g., TP-Link KE100 KIT, Aoycocr Wi-Fi Smart Socket)

Connected home appliances (see Smart Appliances)
Multiroom speaker systems with a primary focus on entertainment (see Home Entertainment)
Smartphones and tablets
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Control & Connectivity market in Cambodia has been experiencing significant growth in recent years. Customer preferences have shifted towards more advanced and connected technologies, driving the demand for control and connectivity solutions.

This trend is expected to continue in the coming years, fueled by various factors such as increasing urbanization, rising disposable incomes, and the growing adoption of smart devices. Customer preferences in Cambodia have evolved with the increasing availability and affordability of technology. Consumers are now more inclined towards smart home solutions, which allow them to control and monitor various aspects of their homes remotely.

This includes features such as smart lighting, temperature control, security systems, and entertainment systems. The convenience and energy efficiency offered by these solutions have made them highly desirable among Cambodian consumers. In addition to smart home solutions, there is also a growing demand for connectivity solutions in the business sector.

As more businesses in Cambodia embrace digital transformation, there is a need for reliable and efficient connectivity solutions to support their operations. This includes technologies such as IoT (Internet of Things) connectivity, cloud services, and data management solutions. These technologies enable businesses to streamline their processes, improve efficiency, and enhance their competitiveness in the market.

The Control & Connectivity market in Cambodia is also influenced by local special circumstances. Cambodia has been experiencing rapid urbanization, with more people moving to cities in search of better job opportunities and improved living standards. This urbanization trend has created a demand for smart city solutions, including smart transportation systems, smart energy management, and smart infrastructure.

These solutions require advanced control and connectivity technologies to function effectively, driving the growth of the market. Underlying macroeconomic factors also play a role in the development of the Control & Connectivity market in Cambodia. The country's economy has been growing steadily, with rising disposable incomes and an expanding middle class.

This has led to an increase in consumer spending on technology products and services, including control and connectivity solutions. Furthermore, the government of Cambodia has been actively promoting digitalization and technological advancements, creating a favorable environment for the growth of the market. In conclusion, the Control & Connectivity market in Cambodia is witnessing significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors.

The demand for smart home solutions and connectivity solutions in the business sector is driving the market forward. As Cambodia continues to urbanize and embrace digital transformation, the market is expected to expand further in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.