Ready-to-Drink (RTD) Coffee & Tea - Slovakia

The Ready-to-Drink (RTD) Coffee & Tea market in Slovakia has been experiencing significant growth in recent years.

Customer preferences: Slovak consumers have shown a growing preference for convenience and on-the-go consumption, which has contributed to the increasing popularity of ready-to-drink coffee and tea products. This trend is driven by the busy lifestyles of modern consumers who are looking for quick and easy beverage options that can be consumed anytime, anywhere.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Slovakia is the rising demand for healthier and natural products. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar, artificial additives, and preservatives. As a result, there has been a surge in the availability of organic and natural RTD coffee and tea options in the market. Another trend in the market is the growing popularity of innovative flavors and unique product offerings. Manufacturers are constantly introducing new and exciting flavors to cater to the diverse preferences of consumers. This includes flavors such as matcha, chai, and cold brew coffee, which have gained traction among Slovak consumers.

Local special circumstances: Slovakia is a country with a strong coffee culture, and coffee consumption is deeply ingrained in the daily lives of its residents. However, the traditional coffee culture in Slovakia is centered around freshly brewed coffee and not RTD coffee. Despite this, the convenience and portability of RTD coffee and tea products have attracted the attention of consumers, leading to their growing acceptance in the market.

Underlying macroeconomic factors: The growing economy of Slovakia has played a significant role in the development of the RTD Coffee & Tea market. As disposable incomes have increased, consumers have become more willing to spend on premium and convenient beverage options. Additionally, the rising popularity of coffee shops and cafes in Slovakia has also contributed to the growth of the RTD Coffee & Tea market, as consumers seek to replicate the café experience at home or on-the-go. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Slovakia has been driven by the preferences of busy, health-conscious consumers who are seeking convenient and innovative beverage options. The market has seen a surge in the availability of healthier and natural products, as well as the introduction of unique flavors. Despite the traditional coffee culture in Slovakia, the convenience and portability of RTD coffee and tea products have gained acceptance among consumers. The growing economy and the rise of coffee shops and cafes in Slovakia have also contributed to the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.