Ready-to-Drink (RTD) Tea - Myanmar

The Ready-to-Drink (RTD) Tea market in Myanmar has been experiencing significant growth in recent years.

Customer preferences: Myanmar has a long history of tea consumption, with tea being a popular beverage among the local population. The convenience and portability of ready-to-drink tea products have made them increasingly popular among consumers in Myanmar. In addition, the younger generation is driving the demand for RTD tea, as they seek convenient and healthy beverage options.

Trends in the market: One of the key trends in the RTD tea market in Myanmar is the increasing demand for natural and organic products. Consumers are becoming more health-conscious and are looking for beverages that are free from artificial flavors, preservatives, and additives. As a result, companies in the RTD tea market are focusing on offering products that are made from natural ingredients and are perceived as healthier options. Another trend in the market is the introduction of innovative flavors and packaging. Companies are constantly launching new flavors to cater to the diverse taste preferences of consumers in Myanmar. Additionally, unique and eye-catching packaging designs are being used to attract consumers and differentiate products from competitors.

Local special circumstances: Myanmar has a unique tea culture, with tea being an integral part of social gatherings and ceremonies. Tea is not just a beverage but also a symbol of hospitality and friendship in Myanmar. This cultural significance of tea has contributed to the popularity of RTD tea products in the country.

Underlying macroeconomic factors: The growing middle class in Myanmar is driving the demand for RTD tea. As disposable incomes increase, consumers have more purchasing power and are willing to spend on convenient and premium beverage options. Additionally, the urbanization and modernization of Myanmar's cities have also contributed to the growth of the RTD tea market, as consumers are increasingly seeking on-the-go and ready-to-consume products. In conclusion, the Ready-to-Drink (RTD) Tea market in Myanmar is witnessing significant growth due to the increasing demand for convenient and healthy beverage options. The preferences of the local population, including the cultural significance of tea, are driving the demand for RTD tea products. Additionally, the growing middle class and urbanization in Myanmar are contributing to the market's growth.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.