Ready-to-Drink (RTD) Tea - Algeria

The Ready-to-Drink (RTD) Tea market in Algeria has been experiencing significant growth in recent years. Algerians have shown a growing preference for convenient and healthy beverage options, which has fueled the demand for RTD tea products.

Customer preferences: Algerian consumers are increasingly looking for ready-to-drink beverages that offer convenience and health benefits. RTD tea products align with these preferences as they are easy to consume on-the-go and are often marketed as natural and refreshing alternatives to carbonated soft drinks. Additionally, Algerians are becoming more health-conscious and are actively seeking out beverages that are low in sugar and calories. RTD tea brands have responded to this demand by offering a wide range of options, including unsweetened and lightly sweetened varieties.

Trends in the market: One of the key trends in the RTD tea market in Algeria is the introduction of innovative flavors and blends. Manufacturers are constantly experimenting with new ingredients and flavor combinations to cater to the diverse taste preferences of Algerian consumers. Traditional flavors like mint and lemon continue to be popular, but there is also a growing interest in unique flavors such as hibiscus, rose, and green tea with fruit infusions. This trend reflects the increasing sophistication of the Algerian market and the willingness of consumers to try new and exciting flavors. Another trend in the market is the emphasis on natural and organic ingredients. Algerian consumers are becoming more conscious of the ingredients used in their food and beverages, and they are actively seeking out products that are free from artificial additives and preservatives. RTD tea brands have responded to this trend by highlighting the use of natural ingredients and organic teas in their products. This focus on natural and organic positioning has helped to differentiate RTD tea brands in the Algerian market and attract health-conscious consumers.

Local special circumstances: Algeria has a strong tea-drinking culture, with tea being a popular beverage consumed throughout the day. This cultural preference for tea has created a favorable environment for the growth of the RTD tea market. Algerians are already familiar with the taste and benefits of tea, making it easier for RTD tea brands to penetrate the market. Additionally, the hot climate in Algeria makes RTD tea a refreshing and hydrating choice for consumers, further driving the demand for these products.

Underlying macroeconomic factors: Algeria has experienced steady economic growth in recent years, which has contributed to an increase in disposable income levels. As a result, Algerian consumers have more purchasing power and are able to spend more on discretionary items like RTD tea. The growing middle class in the country is particularly interested in premium and healthier beverage options, which has further boosted the demand for RTD tea products. Additionally, the expanding retail sector in Algeria, including the growth of modern grocery stores and convenience stores, has made RTD tea products more accessible to consumers, further driving market growth.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.