Bottled Water - Asia

The Bottled Water market in Asia has been experiencing significant growth in recent years, driven by changing consumer preferences and increasing health consciousness.

Customer preferences: Customers in Asia are increasingly choosing bottled water as their preferred beverage option due to its perceived health benefits and convenience. Bottled water is seen as a safer and cleaner alternative to tap water, which is particularly important in countries where water quality is a concern. Additionally, the rising temperatures and humid climate in many Asian countries make bottled water a popular choice for hydration.

Trends in the market: One of the key trends in the bottled water market in Asia is the growing demand for premium and functional bottled water. Consumers are willing to pay a premium for bottled water that offers additional benefits such as enhanced flavors, added minerals, or vitamins. This trend is driven by the desire for healthier and more refreshing beverage options. Another trend in the market is the increasing popularity of flavored and infused bottled water. Consumers are seeking variety and are looking for unique and interesting flavors in their bottled water. This trend is particularly prominent among younger consumers who are more adventurous in their beverage choices.

Local special circumstances: Asia is a diverse region with varying cultural and environmental factors that influence the bottled water market. In countries with high levels of air pollution or unreliable tap water supply, the demand for bottled water is particularly strong. Additionally, in countries with a large population and limited access to clean drinking water, the demand for bottled water is also high.

Underlying macroeconomic factors: The growing middle class in Asia, coupled with rising disposable incomes, has contributed to the growth of the bottled water market. As people become more affluent, they are willing to spend more on premium and healthier beverage options, including bottled water. Furthermore, urbanization and changing lifestyles have also played a role in the growth of the market. As more people move to cities and lead busy lives, they are looking for convenient and portable options for hydration, making bottled water an attractive choice. In conclusion, the bottled water market in Asia is experiencing significant growth due to changing consumer preferences, increasing health consciousness, and the convenience it offers. The demand for premium and functional bottled water, as well as flavored and infused varieties, is on the rise. Local factors such as air pollution, unreliable tap water supply, and limited access to clean drinking water also contribute to the growth of the market. The growing middle class, rising disposable incomes, urbanization, and changing lifestyles are underlying macroeconomic factors that are driving the growth of the bottled water market in Asia.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.