Bottled Water - Angola

The Bottled Water market in Angola has experienced significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in Angola have shifted towards healthier lifestyles, with an increasing focus on hydration and the consumption of clean and safe drinking water. As a result, there has been a growing demand for bottled water as a convenient and reliable source of hydration. Customers are also becoming more conscious of the quality of the water they consume, leading to a preference for bottled water over tap water. Trends in the market indicate a shift towards premium and functional bottled water products. Consumers are willing to pay a premium for bottled water that offers additional benefits such as enhanced flavors, added vitamins and minerals, and alkaline or electrolyte-rich formulations. This trend is driven by a desire for healthier and more refreshing beverage options. Local special circumstances in Angola, such as limited access to clean and safe drinking water infrastructure, have also contributed to the growth of the bottled water market. In many parts of the country, tap water is not considered safe for consumption, leading consumers to rely on bottled water as their primary source of drinking water. Additionally, the convenience and portability of bottled water make it a popular choice for on-the-go consumption, especially in urban areas. Underlying macroeconomic factors have also played a role in the development of the bottled water market in Angola. Economic growth and rising incomes have led to an increase in consumer spending power, allowing more individuals to afford bottled water as a regular part of their daily lives. Additionally, urbanization and changing lifestyles have led to a greater demand for convenient and packaged beverages, further driving the growth of the bottled water market. In conclusion, the Bottled Water market in Angola has experienced significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers prioritize hydration and healthier lifestyles, the demand for bottled water is expected to continue to rise in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.