Skip to main content
  1. Market Insights
  2. Consumer
  3. Household Appliances
  4. Small Appliances

Microwave Ovens - China

China
  • In 2024, the revenue in the Microwave Ovens market in China amounts to CN¥ US$1.64bn.
  • This market is projected to grow annually by 3.25% (CAGR 2024-2029).
  • When compared globally, United States generates the highest revenue with US$2bn in 2024.
  • Considering the total number of households, each household is expected to generate revenues of CN¥ US$3.34 in 2024.
  • By 2029, the volume in the Microwave Ovens market is estimated to reach 16.7m pieces units.
  • In 2025.0, there is an expected volume growth of 1.2%.
  • The average volume per household in the Microwave Ovens market is projected to be 0.03pieces units in 2024.
  • China's growing middle class is driving demand for high-tech microwave ovens with advanced features and smart connectivity.

Definition: A microwave oven is an electric oven that heats and cooks food by exposing it to electromagnetic radiation in the microwave frequency range. Microwave ovens can be categorized by installation method into freestanding and built-in models. Of the two, built-in microwaves generally provide more power and have additional ventilation. Moreover, microwave oven prices vary according to the features of a given device, ranging from microwave-only appliances (also known as solo microwaves) to combination ovens with grill, steam, and convection functions. Convection ovens without microwave functions, built-in combination ovens with grill, steam, and convection functions, as well as microwave oven accessories, such as microwave cookware and spare parts, are not included in this segment.

Additional information: The market comprises key performance indicators such as revenues, volume, price per unit, average revenue and volume per household, and sales channels.

Note that the volume sales only refer to B2C (business to consumer) sales, via both the offline and the online channel. The average revenue and volume per household are determined by dividing the revenues and volume by the number of households, where a household refers to a house and its occupants, regarded as a unit. Finally, price per unit refers to the cost of a single unit of the product.

For more information on the displayed data, please use the info button right next to the boxes.

In-Scope

  • Countertop/freestanding microwave ovens
  • Over-the-range microwave ovens
  • Microwave-only appliances (solo microwaves)
  • Microwaves with grill functions

Out-Of-Scope

  • Convection ovens (without microwave functions)
  • Built-in combination ovens (with grill, steam, and convection functions)
  • Microwave oven accessories (cookware, spare parts, etc.)
Microwave Ovens: market data & analysis - Cover

Market Insights report

Microwave Ovens: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: May 2024

    Source: Statista Market Insights

    Most recent update: May 2024

    Source: Statista Market Insights

    Volume

    Most recent update: May 2024

    Source: Statista Market Insights

    Most recent update: May 2024

    Source: Statista Market Insights

    Price

    Most recent update: May 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: May 2024

    Source: Statista Market Insights

    Demographics

    Most recent update: Sep 2024

    Sources: Statista Market Insights, Statista Consumer Insights Global

    Global Comparison

    Most recent update: May 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on consumer spending on Household Appliances.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as number of households, consumer spending, and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing, for instance. The selection of forecasting techniques is based on the behavior of the relevant market.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.

    Consumer

    Access more Market Insights on Consumer topics with our featured report

    Microwave Ovens: market data & analysis - BackgroundMicrowave Ovens: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.