Market Insights Consumer Household Appliances Small Appliances

Irons - ASEAN

ASEAN

In 2024, the revenue generated in the Irons market amounts to a staggering US$0.66bn.
Looking ahead, the market is projected to experience an annual growth rate of 4.44% (CAGR 2024-2029).
When comparing this market globally, it is noteworthy that in China leads the way with a revenue of US$2,139m in 2024.
Taking into account the total number of households, it is estimated that each household will generate a revenue of US$4.57 in 2024.
This indicates the significant market potential in the ASEAN region.
Moving on to volume, it is expected that the Irons market will reach a volume of 15.5m pieces by 2029.
In the coming year, 2025, a volume growth of 2.2% is anticipated.
This suggests a positive trend in the market.
When considering the average volume per household in the Irons market, it is projected to be 0.10pieces in 2024.
This figure provides insights into the consumption patterns and demand within the ASEAN market.
In ASEAN, the demand for advanced steam irons is rising due to the region's strong textile and garment manufacturing industry.

Key regions: Worldwide, China, Indonesia, India, United States

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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Household Appliances.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as number of households, consumer spending, and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing, for instance. The selection of forecasting techniques is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.