Market Insights Consumer Household Appliances Small Appliances

Hair Dryers - Nigeria

Nigeria

In 2024, the Hair Dryers market in Nigeria is projected to generate a revenue of US$258.20m.
This market is anticipated to experience an annual growth rate of 6.77% (CAGR 2024-2029).
When compared to other countries worldwide, in China leads the pack with a revenue of US$1,912m in 2024.
In terms of per household revenue, the Hair Dryers market in Nigeria is expected to generate US$5.77 in 2024.
Looking ahead, the volume of hair dryers in the market segment is predicted to reach 9.2m pieces units by 2029.
However, there might be a slight decrease in volume growth of 4.2% in 2025.
On average, each household in Nigeria is estimated to have a volume of 0.17pieces hair dryers in 2024.
Nigeria's hair dryer market is experiencing a surge in demand due to the country's growing middle class and increasing focus on personal grooming.

Key regions: Germany, Indonesia, China, Worldwide, United States

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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Household Appliances.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as number of households, consumer spending, and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing, for instance. The selection of forecasting techniques is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.