Coffee - Denmark | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Coffee market amounts to US$677.10m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$6.94bn in 2024.
Revenue, combined amounts to US$7.62bn in 2024.
The revenue, at home is expected to grow annually by 2.02% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$12bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$114.00 are generated in 2024.
In the Coffee market, volume, at home is expected to amount to 30.62m kg by 2024.
Volume, out-of-home is expected to amount to 10.24m kg in 2024.
Volume, combined is expected to amount to 40.86m kg in 2024.
The Coffee market is expected to show a volume growth, at home of -0.5% in 2025.0.
The average volume per person, at home in the Coffee market is expected to amount to 5.16kg in 2024.

Definition:

The Coffee market consists of Roast Coffee in the form of ground coffee and whole beans, that is prepared with coffee machines or a French press, as well as Instant Coffee that only requires the addition of hot water. Not included here are Ready-to-Drink (RTD) coffee beverages which are shown separately in the Non-Alcoholic Drinks market instead.

Structure:

The Coffee market is divided into Roast Coffee and Instant Coffee.

Roast Coffee includes coffee in the form of ground coffee and whole beans.
Instant Coffee includes soluble coffee that only requires the addition of hot water.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per kilogram , as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. In the out-of-home market, the price always refers to the price per kilogram of the beverage consumed, regardless of other components in the finished beverage. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Nestlé (e.g., Nescafé and Nespresso), Jacobs Douwe Egberts (JDE), Tchibo, Lavazza, and J.M. Smucker.

Roast Coffee, such as Peet's Coffee
Instant Coffee, such as Nescafé Gold

Tea and other Hot Drinks
Coffee (Ready To Drink), such as Starbucks Frappuchino

Coffee continues to thrive as one of the most consumed beverages globally.

One notable trend in the coffee market is the growing demand for specialty coffee. Consumers are seeking unique and high-quality coffee experiences while exploring various flavor profiles.

Also, coffee brewing methods continue to evolve, offering consumers diverse and personalized coffee experiences. Alternative brewing methods like capsule coffee, AeroPress, and cold brew have gained popularity. These methods allow coffee lovers to experiment with different brewing techniques, extraction times, and flavor profiles, enhancing their overall coffee enjoyment.

Another significant trend in the coffee market is the increasing emphasis on sustainability and ethical sourcing. Consumers are becoming more conscious of the environmental and social impact of coffee production. They seek out brands that prioritize fair trade practices, promote sustainable farming methods, and support the livelihoods of coffee farmers. This trend has led to the rise of certifications like Rainforest Alliance and Fairtrade, which assure consumers that the coffee they purchase meets certain social and environmental standards.

The coffee market is expected to continue its upward trend, driven by factors such as expanding coffee consumption in emerging markets, premiumization, and the rising demand of organic and fairly traded products.

Data coverage:
The data encompasses B2C enterprises. Figures are based on private Household spendings on Hot Drinks. At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments.
In the out-of-home market, the price always refers to the price per kilogram of the beverage consumed, regardless of other components in the finished beverage.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as production data, region, and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Hot Drinks market with a projected steady growth.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.