Skip to main content
  1. Market Insights
  2. Consumer
  3. Home & Laundry Care

Polishes, Room Scents & Insecticides - Hungary

Hungary
  • In Hungary, the revenue in the Polishes, Room Scents & Insecticides market is projected to reach US$55.80m in 2024.
  • It is expected to experience an annual growth rate of 2.37% (CAGR 2024-2029).
  • Comparatively, United States generates the highest revenue in this market segment, with US$5bn in 2024.
  • When considering the population, the per person revenue in Hungary is estimated to be US$5.58 in 2024.
  • In Hungary, there is a growing trend towards eco-friendly room scents and insecticides, as consumers prioritize sustainability and natural ingredients.

Definition:

The Polishes, Room Scents & Insecticides market is small, aggregating several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture or coach care, along with room deodorants and household insecticides. Only retail sales to private consumers (B2C) are included; industrial variants of the mentioned product groups (B2B sales) are not covered.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Polishes (e.g. for floor, furniture or coach and shoe care)
  • Room scents or deodorants
  • Household insecticides

Out-Of-Scope

  • Professional products for bulk consumers (B2B; e.g. agricultural insecticides)
Polishes, Room Scents & Insecticides: market data & analysis - Cover

Market Insights Report

Polishes, Room Scents & Insecticides: market data & analysis

Study Details

    Revenue

    Notes: Data shown is using current exchange rates. Data shown does not yet reflect market impacts of Russia-Ukraine war, we are currently working on an update.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Polishes, Room Scents & Insecticides Market within the Home & Laundry Care sector in Hungary is experiencing mild growth, influenced by factors such as evolving consumer preferences, increased focus on home hygiene, and the demand for eco-friendly products.

    Customer preferences:
    Consumers in Hungary are increasingly prioritizing health and wellness in their home environments, leading to a rising demand for natural and eco-friendly polishes, room scents, and insecticides. This trend is influenced by a growing awareness of indoor air quality and the impact of synthetic chemicals on health. Additionally, younger demographics are favoring brands that emphasize sustainability and ethical sourcing. As remote work becomes more common, the desire for pleasant home atmospheres has surged, further driving interest in innovative home care solutions that align with these values.

    Trends in the market:
    In Hungary and Poland, the Home & Laundry Care market is experiencing a notable shift towards natural and eco-friendly polishes, room scents, and insecticides. This trend is propelled by heightened consumer awareness regarding indoor air quality and the health risks posed by synthetic chemicals. Younger consumers are particularly inclined to support brands that prioritize sustainability and ethical sourcing. As remote work becomes more prevalent, the demand for pleasant home environments is intensifying, prompting industry stakeholders to innovate products that meet these evolving consumer preferences and align with sustainability goals.

    Local special circumstances:
    In Hungary and Poland, the Polishes, Room Scents, and Insecticides market is influenced by unique cultural preferences and regulatory frameworks that prioritize health and environmental safety. The region's rich tradition of folk remedies fosters a consumer inclination towards natural products, while stringent EU regulations on chemical usage promote the development of safer alternatives. Additionally, urbanization and a rising middle class are driving the demand for aesthetically pleasing and effective home care solutions, aligning with a broader trend towards sustainability and well-being in domestic spaces.

    Underlying macroeconomic factors:
    The Polishes, Room Scents, and Insecticides market in Hungary and Poland is shaped by macroeconomic factors such as economic stability, disposable income levels, and consumer spending habits. As these countries experience steady GDP growth and a rising middle class, there is an increased willingness to invest in premium home care products. Additionally, fiscal policies promoting green initiatives encourage manufacturers to innovate with eco-friendly formulations, aligning with consumer preferences for sustainability. Furthermore, fluctuations in raw material costs and supply chain dynamics, influenced by global trade patterns, also play a critical role in shaping market pricing and availability.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

    Modeling approach:

    Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

    Consumer

    Access more Market Insights on Consumer topics with our featured report

    Polishes, Room Scents & Insecticides: market data & analysis - BackgroundPolishes, Room Scents & Insecticides: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.