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Home Décor - Uganda

Uganda
  • In Uganda, the revenue generated in the Home Décor market Segment in 2024 amounts to US$34.82m.
  • It is projected that the market will experience an annual growth rate of 2.79% (CAGR 2024-2029).
  • When compared to global figures, United States generates the highest revenue in this segment, with US$35bn in 2024.
  • In terms of per person revenues, in Uganda generates US$0.70 in 2024.
  • The demand for handcrafted Ugandan home décor items is on the rise, as consumers seek unique and culturally authentic pieces for their living spaces.

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

  • The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
  • The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
  • The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
  • The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

In-Scope

  • Candles
  • Curtains
  • Carpets & Rugs
  • Decorative Accessories

Out-Of-Scope

  • Flameless & Floating Candles
  • Shower Curtains
  • Smart Blinds
  • Clocks
  • Plants
  • Mirrors
Home Décor: market data & analysis - Cover

Market Insight report

Home Décor: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Company Insights

    Sales Channels

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Home Décor market in Uganda has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances.

    Customer preferences:
    in the Home Décor market in Uganda have been shifting towards more modern and contemporary styles. Customers are increasingly looking for unique and stylish products that reflect their personal taste and lifestyle. This has led to a rise in demand for home décor items that are made from sustainable materials, such as bamboo and recycled materials, as well as products that are locally sourced and produced. Customers are also seeking out products that are affordable and offer good value for money. Trends in the Home Décor market in Uganda include the growing popularity of handmade and artisanal products. Customers are increasingly interested in supporting local artisans and craftsmen, and are willing to pay a premium for products that are handmade and have a unique story behind them. This trend has also led to an increase in the number of small-scale businesses and entrepreneurs in the home décor industry.

    Local special circumstances:
    in Uganda, such as the country's rich cultural heritage and diverse ethnic groups, have also influenced the development of the Home Décor market. Customers in Uganda have a strong appreciation for traditional and ethnic designs, and there is a growing demand for home décor items that reflect the country's cultural identity. This has led to the emergence of a niche market for traditional and ethnic home décor products, which are often handmade and incorporate traditional materials and techniques. Underlying macroeconomic factors, such as a growing middle class and increasing disposable incomes, have also contributed to the growth of the Home Décor market in Uganda. As more people are able to afford to buy their own homes, there is a greater demand for home décor items to personalize and decorate these spaces. Additionally, the rapid urbanization and modernization of cities in Uganda has created a need for modern and contemporary home décor products to meet the changing tastes and preferences of urban consumers. In conclusion, the Home Décor market in Uganda is developing in response to changing customer preferences, emerging trends, and local special circumstances. Customers are increasingly looking for unique and stylish products that reflect their personal taste and lifestyle, and there is a growing demand for handmade and artisanal products. The country's rich cultural heritage and diverse ethnic groups have also influenced the development of the market, with a niche market for traditional and ethnic home décor products emerging.

    Underlying macroeconomic factors:
    such as a growing middle class and increasing disposable incomes, have also contributed to the growth of the market.

    Methodology

    Data coverage:

    Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

    Modeling approach / Market size:

    Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

    Additional Notes:

    The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

    Consumer

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    Home Décor: market data & analysis - BackgroundHome Décor: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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