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Home Décor - South Korea

South Korea
  • In South Korea, the revenue in the Home Décor market Segment in 2024 amounts to US$2.20bn.
  • It is projected to experience an annual growth rate of 4.96% (CAGR 2024-2029).
  • When compared globally, United States generates the highest revenue in this segment, reaching US$35bn in 2024.
  • In terms of per person revenues, in South Korea generates US$42.49 in 2024.
  • "South Korea's home décor market is experiencing a surge in demand for minimalist designs and traditional Korean motifs."

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

  • The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
  • The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
  • The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
  • The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

In-Scope

  • Candles
  • Curtains
  • Carpets & Rugs
  • Decorative Accessories

Out-Of-Scope

  • Flameless & Floating Candles
  • Shower Curtains
  • Smart Blinds
  • Clocks
  • Plants
  • Mirrors
Home Décor: market data & analysis - Cover

Market Insight report

Home Décor: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Company Insights

    Sales Channels

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Home Décor market in South Korea has been experiencing significant growth in recent years. Customer preferences have shifted towards more modern and minimalist designs, with a focus on functionality and practicality. This trend is driven by the increasing number of small and compact living spaces in urban areas, as well as the influence of global design trends.

    Customer preferences:
    In South Korea, there is a growing demand for home décor products that are both aesthetically pleasing and functional. Customers are increasingly looking for furniture and accessories that can maximize the use of limited space in their homes. As a result, there is a preference for multi-purpose furniture and storage solutions that can help declutter living spaces. Another customer preference in the South Korean market is for eco-friendly and sustainable home décor products. Consumers are becoming more conscious of the environmental impact of their purchasing decisions and are actively seeking out products that are made from recycled materials or have a low carbon footprint.

    Trends in the market:
    One of the key trends in the South Korean Home Décor market is the rise of online shopping. With the increasing popularity of e-commerce platforms, consumers have more options to explore and compare products from different brands. This has led to increased competition among retailers, forcing them to offer more innovative and unique home décor products to attract customers. Another trend in the market is the growing popularity of DIY (Do-It-Yourself) home décor projects. South Korean consumers are increasingly interested in personalizing their living spaces and expressing their creativity through home decoration. This has led to a rise in the sales of DIY home décor kits and materials, as well as an increase in the number of workshops and classes offering guidance on DIY projects.

    Local special circumstances:
    South Korea is known for its strong design culture and appreciation for aesthetics. This has influenced the Home Décor market, with consumers showing a preference for stylish and well-designed products. Korean consumers are also known for their attention to detail and meticulousness, which translates into their home décor choices. This has created a demand for high-quality and finely crafted home décor products.

    Underlying macroeconomic factors:
    The South Korean economy has been growing steadily, which has contributed to the growth of the Home Décor market. With increasing disposable incomes, consumers have more spending power to invest in home decoration. Additionally, the government has implemented policies to support the housing market, which has led to an increase in construction activities and the demand for home décor products. In conclusion, the Home Décor market in South Korea is experiencing growth due to shifting customer preferences towards modern and functional designs, the rise of online shopping, and the popularity of DIY home décor projects. The strong design culture and attention to detail in South Korea, coupled with a growing economy and government support for the housing market, are driving the development of the Home Décor market in the country.

    Methodology

    Data coverage:

    Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

    Modeling approach / Market size:

    Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

    Additional Notes:

    The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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