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Home Décor - Lesotho

Lesotho
  • In Lesotho, the revenue in the Home Décor market Segment for the year 2024 is recorded at US$7.36m.
  • It is projected that this market will experience an annual growth rate of 1.63% (CAGR 2024-2029).
  • When comparing this figure globally, it is worth noting that United States generates the highest revenue in this segment, amounting to US$35bn in 2024.
  • To put this into perspective, in Lesotho, the per person revenue in the Home Décor market Segment for the year 2024 is estimated at US$3.12.
  • This indicates the amount of revenue generated per individual in relation to the total population.
  • The demand for locally crafted traditional Basotho home décor items is on the rise in Lesotho, reflecting a growing appreciation for cultural heritage and artisanal craftsmanship.

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

  • The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
  • The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
  • The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
  • The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

In-Scope

  • Candles
  • Curtains
  • Carpets & Rugs
  • Decorative Accessories

Out-Of-Scope

  • Flameless & Floating Candles
  • Shower Curtains
  • Smart Blinds
  • Clocks
  • Plants
  • Mirrors
Home Décor: market data & analysis - Cover

Market Insight report

Home Décor: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Company Insights

    Sales Channels

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Home Décor market in Lesotho is experiencing steady growth, driven by changing customer preferences and local special circumstances. Customers in Lesotho are increasingly seeking to personalize and beautify their living spaces, leading to a rise in demand for home décor products. Additionally, the unique cultural and social factors in Lesotho contribute to the growth of the market.

    Customer preferences:
    in Lesotho are evolving, with a growing emphasis on creating aesthetically pleasing and comfortable living spaces. Customers are increasingly looking for unique and stylish home décor products to enhance the visual appeal of their homes. This trend is driven by the desire to create a personalized and inviting atmosphere that reflects their individual tastes and preferences. As a result, there is a growing demand for a wide range of home décor products, including furniture, textiles, lighting, and decorative accessories. The market is also influenced by global and regional trends in home décor. Customers in Lesotho are exposed to international design trends through various channels, such as social media and home décor magazines. This exposure to global design influences has led to an increased demand for modern and contemporary home décor styles. Customers are seeking products that are both fashionable and functional, with a focus on clean lines, minimalistic designs, and high-quality materials.

    Local special circumstances:
    in Lesotho further contribute to the growth of the Home Décor market. Lesotho has a rich cultural heritage, and customers often incorporate traditional elements into their home décor choices. This includes using locally sourced materials, traditional patterns, and artisanal craftsmanship. The demand for locally made home décor products is also driven by a desire to support local businesses and promote sustainable and ethical practices. Underlying macroeconomic factors also play a role in the development of the Home Décor market in Lesotho. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has resulted in a higher purchasing power among customers, enabling them to invest in home décor products. Additionally, the rapid urbanization and growth of the middle class in Lesotho have created a larger consumer base for the market. In conclusion, the Home Décor market in Lesotho is growing due to evolving customer preferences, local special circumstances, and

    Underlying macroeconomic factors:
    . Customers are increasingly seeking to personalize and beautify their living spaces, driving the demand for a wide range of home décor products. The market is also influenced by global design trends, with customers in Lesotho looking for modern and contemporary styles. The unique cultural and social factors in Lesotho contribute to the demand for locally made home décor products. Overall, the market is expected to continue growing as customers in Lesotho prioritize creating aesthetically pleasing and comfortable living spaces.

    Methodology

    Data coverage:

    Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

    Modeling approach / Market size:

    Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

    Additional Notes:

    The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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