Home Décor - China | Statista Market Forecast

In 2024, the revenue in the Home Décor market Segment in China amounts to US$21.16bn.
It is projected that the market will experience an annual growth rate of 6.39% (CAGR 2024-2029).
When comparing this to the global market, United States generates the highest revenue with US$35bn in 2024.
Considering the total population figures, per person revenues of US$14.77 are generated in China in 2024.
China's home decor market is booming, with a growing demand for traditional Chinese-inspired designs and high-quality craftsmanship.

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Candles
Curtains
Carpets & Rugs
Decorative Accessories

Flameless & Floating Candles
Shower Curtains
Smart Blinds
Clocks
Plants
Mirrors

The Home Décor market in China has been experiencing significant growth in recent years, driven by changing customer preferences and favorable macroeconomic factors.

Customer preferences: in the Home Décor market in China have shifted towards more modern and minimalist designs, as consumers seek to create a clean and organized living space. This trend is influenced by global design trends and the growing influence of social media, where consumers are exposed to a wide range of home décor ideas from around the world. Additionally, Chinese consumers are becoming more environmentally conscious and are increasingly opting for sustainable and eco-friendly home décor products. One of the key trends in the Home Décor market in China is the increasing popularity of online shopping. Chinese consumers are embracing e-commerce platforms, such as alibaba's Tmall and jd. com, which offer a wide range of home décor products at competitive prices. The convenience of online shopping, coupled with the ability to compare prices and read customer reviews, has made it a preferred choice for many consumers. This trend has also been accelerated by the covid-19 pandemic, which has led to a surge in online shopping across all sectors. Another trend in the Home Décor market in China is the growing demand for smart home devices. Chinese consumers are increasingly adopting smart home technology, which allows them to control various aspects of their home, including lighting, temperature, and security, through their smartphones or voice assistants. This trend is driven by the desire for convenience and efficiency, as well as the growing awareness of energy conservation and sustainability. Local special circumstances in the Home Décor market in China include the influence of traditional Chinese culture and the importance of feng shui in home design. Chinese consumers often incorporate elements of traditional Chinese culture, such as calligraphy, porcelain, and traditional furniture, into their home décor. Additionally, feng shui, the ancient Chinese practice of arranging furniture and objects to create harmonious energy flow, plays a significant role in home design decisions. Underlying macroeconomic factors, such as rising disposable incomes, urbanization, and a growing middle class, have also contributed to the growth of the Home Décor market in China. As more Chinese consumers move to urban areas and experience higher incomes, they have more discretionary income to spend on home décor products. The growing middle class, in particular, is a key driver of demand for higher-end and luxury home décor products. Overall, the Home Décor market in China is witnessing significant growth, driven by changing customer preferences, the rise of e-commerce, the adoption of smart home technology, and favorable macroeconomic factors. As these trends continue to evolve, it is expected that the market will continue to expand in the coming years.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.