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Home Décor - Argentina

Argentina
  • In Argentina, the revenue generated in the Home Décor market Segment in 2024 amounts to US$861.20m.
  • It is projected that the market will experience an annual growth rate of 0.34% (CAGR 2024-2029).
  • When compared globally, United States generates the highest revenue in this segment, with US$35bn in 2024.
  • Looking at the per capita figures, in 2024, each person in Argentina generates revenues of US$18.70 in the Home Décor market Segment.
  • The Argentinian home décor market is experiencing a resurgence in traditional craftsmanship and artisanal products.

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

  • The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
  • The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
  • The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
  • The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

In-Scope

  • Candles
  • Curtains
  • Carpets & Rugs
  • Decorative Accessories

Out-Of-Scope

  • Flameless & Floating Candles
  • Shower Curtains
  • Smart Blinds
  • Clocks
  • Plants
  • Mirrors
Home Décor: market data & analysis - Cover

Market Insight report

Home Décor: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Company Insights

    Sales Channels

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Home Décor market in Argentina is experiencing significant growth and development. Customer preferences are shifting towards more modern and minimalist designs, as well as eco-friendly and sustainable products. This trend is driven by a growing awareness of environmental issues and a desire for a more simplistic and clutter-free living space. Additionally, there is a rising demand for locally-made and artisanal products, as consumers seek unique and personalized items for their homes. In terms of trends in the market, there is a growing popularity of online shopping for home décor products. This is driven by the convenience and wide variety of options available online, as well as competitive pricing. Online retailers are also leveraging social media platforms to showcase their products and engage with customers, further driving the growth of e-commerce in the home décor market. Another trend in the market is the increasing use of smart home technology in home décor products. Consumers are increasingly looking for products that can be controlled and customized through their smartphones or other devices. This includes smart lighting systems, automated window treatments, and voice-controlled assistants. The integration of technology into home décor products not only enhances convenience but also adds a modern and futuristic touch to the home. In Argentina, there are also some local special circumstances that impact the home décor market. One of these is the strong influence of European design styles, particularly from countries such as Italy and Spain. This European influence can be seen in the use of high-quality materials, elegant designs, and attention to detail in Argentine home décor products. Additionally, the economic situation in Argentina has also played a role in shaping the home décor market. In recent years, the country has experienced economic fluctuations and inflation, which have impacted consumer spending power. As a result, consumers have become more price-conscious and are looking for affordable options in the home décor market. Underlying macroeconomic factors such as population growth, urbanization, and rising disposable incomes are also driving the growth of the home décor market in Argentina. As the population continues to grow and more people move to urban areas, there is an increasing demand for home décor products to furnish and decorate new homes. Rising disposable incomes also enable consumers to allocate more of their budget towards home décor, leading to increased spending in the market. In conclusion, the Home Décor market in Argentina is experiencing growth and development driven by changing

    Customer preferences:
    online shopping trends, the integration of smart home technology, and

    Local special circumstances:
    . These trends, along with

    Underlying macroeconomic factors:
    are shaping the market and presenting opportunities for both local and international home décor brands.

    Methodology

    Data coverage:

    Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

    Modeling approach / Market size:

    Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

    Additional Notes:

    The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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    Home Décor: market data & analysis - BackgroundHome Décor: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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