Home Décor - Angola | Statista Market Forecast

In Angola, the revenue in the Home Décor market Segment reaches a substantial amount of US$292.50m in 2024.
This market is projected to experience an annual growth rate of 3.56% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue, reaching a staggering US$35bn in 2024.
Considering the total population figures, per person revenues amount to US$7.74 in 2024.
Angola's home décor market is experiencing a surge in demand for vibrant and culturally-inspired designs, reflecting the country's rich history and diverse cultural heritage.

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Candles
Curtains
Carpets & Rugs
Decorative Accessories

Flameless & Floating Candles
Shower Curtains
Smart Blinds
Clocks
Plants
Mirrors

The Home Décor market in Angola has been experiencing significant growth in recent years.

Customer preferences: Angolan consumers have shown a growing interest in home décor products, as they seek to create comfortable and stylish living spaces. With an increasing disposable income and a desire to improve their quality of life, consumers are investing more in home décor items. They are looking for products that reflect their personal style and taste, and are willing to pay a premium for unique and high-quality pieces.

Trends in the market: One of the key trends in the home décor market in Angola is the growing popularity of eco-friendly and sustainable products. Consumers are becoming more conscious of the environmental impact of their purchases and are actively seeking out products that are made from natural and renewable materials. This trend is driving the demand for products such as bamboo furniture, organic textiles, and recycled home accessories. Another trend that is shaping the home décor market in Angola is the rise of online shopping. With the increasing availability of internet access and the convenience of online shopping, more consumers are turning to online platforms to purchase home décor products. This trend has opened up new opportunities for both local and international retailers to reach a wider customer base and expand their market share.

Local special circumstances: Angola's booming construction sector is also contributing to the growth of the home décor market. As the country continues to invest in infrastructure development, there is a growing demand for interior design and decoration services. This has created a favorable environment for home décor retailers and suppliers, who are benefiting from increased demand for their products.

Underlying macroeconomic factors: The growth of the home décor market in Angola can be attributed to several macroeconomic factors. Firstly, the country has experienced a period of political stability and economic growth, which has led to an increase in disposable income and consumer spending. This has created a favorable environment for the home décor market to thrive. Secondly, Angola has a young and growing population, which is driving demand for housing and home improvement products. As more young adults enter the workforce and start their own households, there is a greater need for home décor items to furnish and decorate their homes. This demographic trend is expected to continue fueling the growth of the home décor market in the coming years. In conclusion, the home décor market in Angola is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. With consumers seeking to create stylish and comfortable living spaces, there is a growing demand for home décor products in the country. Retailers and suppliers who are able to tap into these trends and cater to the needs of Angolan consumers will be well-positioned to capitalize on the opportunities in this market.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.