DIY & Hardware Store - South America

South America

In South America, the revenue generated in the DIY & Hardware Store market totals US$89.78bn in 2024.
It is projected that the market will experience an annual growth rate of 1.64% (CAGR 2024-2029).
When compared globally, in China leads the market with a revenue of US$785bn in 2024.
In terms of per capita income, each individual in South America is estimated to generate US$217.30 in revenue in 2024.
The DIY & Hardware Store market in South America is experiencing a surge in demand for eco-friendly and sustainable products.

Key regions: Worldwide, China, United States, India, Japan

Definition:

The DIY (Do-It-Yourself) market refers to the retail market for products used in home improvement and repair projects, such as tools, hardware, building materials, and lawn and garden products. These products are marketed to consumers who want to perform home improvement projects on their own rather than hire a professional. The DIY market provides consumers with the materials and tools they need to complete projects ranging from simple repairs to complete renovations, allowing them to save money and express their creativity in their living spaces.

Structure:

The market is divided into seven different segments:

The Paint, Wallpaper & Supplies segment includes products used for interior and exterior decoration, renovation, and protection of residential buildings.
The Tools & Machines segment consist of products used for construction, maintenance, and repair tasks.
The Hardware & Building Materials segment includes a diverse range of products that play an important role in the structure, safety, and functionality of a building.
The Lawn & Garden segment encompasses products that help homeowners and landscapers to create and maintain attractive and functional outdoor living spaces.
The Heating & Cooling segment focuses on produts that help regulate indoor temperatures, ensuring comfort, energy efficiency, and air quality in homes.
The Bathroom Hardware segment includes products designed to enhance the functionality and appearance of bathrooms.
The Floor Covering segment encompasses products that serve to protect the floor, enhance the appearance of the room, provide insulation and comfort, and can add value to a property.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Market

Region

Region comparison

Currency

Analyst Opinion

The DIY and hardware store market in South America has seen a minimal growth rate due to factors such as economic instability and limited consumer spending. However, there is potential for growth with the increasing demand for home improvement projects and the convenience of online shopping. Additionally, the growth of the construction industry and the need for durable and efficient building materials also contribute to the market's growth potential. Other factors such as changing consumer preferences and advancements in technology could also impact the market in the future.

Customer preferences: The DIY & Hardware Store market in South America is seeing a rise in demand for sustainable and environmentally friendly products. With growing awareness about the impact of traditional products on the environment, consumers are opting for eco-friendly options for their home improvement needs. This trend is also fueled by the increasing number of conscious and socially responsible consumers in the region. As a result, retailers in the DIY & Hardware Store market are introducing more eco-friendly products and promoting sustainability in their marketing strategies.

Trends in the market: In South America, the DIY & Hardware Store market is experiencing a rise in e-commerce sales, with more consumers turning to online platforms for their home improvement needs. This trend is expected to continue as the region experiences economic growth and an increase in internet penetration. Additionally, sustainability and eco-friendliness have become key factors in purchasing decisions, driving the demand for environmentally friendly home improvement products. This presents an opportunity for industry stakeholders to tap into the growing market for sustainable DIY products and services.

Local special circumstances: In South America, the DIY & Hardware Store Market is heavily influenced by the diverse and dynamic nature of the region. The varying climatic conditions and terrain make certain markets more inclined towards outdoor and gardening projects, while others focus on home improvement and renovation. Additionally, cultural differences also play a significant role, with some countries valuing DIY projects as a way to showcase creativity and resourcefulness, while others prioritize convenience and affordability. These unique local factors contribute to the constantly evolving market dynamics in the DIY & Hardware Store Market, making it a complex and dynamic landscape for businesses to navigate.

Underlying macroeconomic factors: The DIY & Hardware Store Market in South America is greatly impacted by macroeconomic factors such as consumer spending, GDP growth, and interest rates. A growing economy and rising consumer confidence can lead to increased spending on home improvement projects, driving the demand for hardware and DIY products. Conversely, economic downturns and high interest rates can decrease consumer spending, negatively affecting the market. Additionally, government policies and regulations regarding import and export can also impact the availability and pricing of products in the market. These macroeconomic factors play a crucial role in shaping the DIY & Hardware Store Market in South America.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.