Tablets - Europe | Statista Market Forecast

The Tablets market in Europe is projected to generate a revenue of US$10.6bn in 2024.
This market is expected to grow at an annual rate of 1.33% (CAGR 2024-2029).
When compared globally, United States leads in revenue generation, with an estimated US$9.7bn in 2024.
Considering the total population, the per person revenue in Europe's Tablets market is estimated to be US$12.52 in 2024.
Looking ahead, the volume of the Tablets market is predicted to reach 35.9m pieces units by 2029.
However, there is a projected volume decline of -0.4% in 2025.0.
On average, each person in Europe is expected to own 0.0pieces Tablets market in 2024.
In Europe, Germany is experiencing a surge in demand for tablets, driven by the increasing popularity of e-learning and remote work.

Definition:

Tablets are portable computing devices that are larger than a smartphone but smaller than a laptop. They typically feature a touch screen display, with some models also including a physical keyboard or a stylus pen for input. Tablets run on operating systems similar to those used in smartphones and offer a range of features, such as web browsing, email, social media, entertainment, and productivity apps. They also often have a front and rear-facing camera, making them suitable for video calls and taking photos or videos.

Additional Information:

The market comprises revenue, average revenue per capita, volume, average volume per capita and price. Figures are generated through both online and offline sales channels and include spending by consumers (B2C). Key players in the market are companies like Sony, Panasonic, Samsung, LG, and Philips. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, use the info button right next to the boxes.

Media tablets
Mini tablets

Laptops
Hybrids (2-in-1 ultraportables)
Smartphones

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on electronic and digital devices used privately either for entertainment (televisions, game consoles, smart speakers, etc.), communication (telephones, smartphones, etc.) or home-office activities (printers, copiers, etc.).

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, number of internet users, smartphone penetration rate, household number and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting electronic products due to the non-linear growth of technology adoption and regular product upgrade. The main drivers are GDP per capita, consumer spending per capita, and 5G penetration rate.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.

Are you looking for a mobile device with computer and smartphone capabilities? Then tablets are the right fit for you, striking a perfect balance between the two device categories. The iPad, the first modern tablet, was released by Apple in 2010. Since its launch, the device has dramatically changed the global tablet market in terms of technology and consumer expectations, encouraging other companies such as Samsung and Huawei to release competing products in quick succession.