Market Insights Consumer Apparel Men's Apparel

Night & Underwear - Asia

Asia

In 2024, the Night & Underwear market in Asia generated a revenue of US$5.50bn.
According to projections, this market is expected to experience an annual growth rate of 3.01% (CAGR 2024-2029).
It is noteworthy that in the United States leads the global market in terms of revenue, generating US$5,785m in 2024.
When considering the population size, the per person revenue in the Night & Underwear market amounts to US$1.21 in 2024.
Looking ahead, the volume in this segment is projected to reach 1,127.0m pieces units by 2029.
Additionally, a volume growth of 0.9% is expected in 2025.
Lastly, the average volume per person in the Night & Underwear market is anticipated to be 0.2pieces units in 2024.
In Japan, traditional kimono-inspired nightwear is gaining popularity, reflecting a renewed interest in traditional Japanese culture.

Key regions: Europe, Malaysia, Germany, India, United States

Market

Region

Region comparison

Currency

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.