Market Insights Consumer Apparel Children's Apparel

Night & Underwear - Southern Asia

Southern Asia

In 2024, the revenue in the Night & Underwear market in Southern Asia amounts to US$2.71bn.
It is projected that the market will experience an annual growth rate of 4.52% (CAGR 2024-2029).
When compared to the global market, in China generates the highest revenue, reaching US$4,015m in 2024.
Taking into account the total population, the per person revenue in the Night & Underwear market is estimated to be US$1.42 in 2024.
Looking ahead to 2029, the volume in the Night & Underwear market is expected to reach 1.9bn pieces.
Additionally, there is a projected volume growth of 2.7% in 2025.
In terms of average volume per person, it is anticipated that each individual will contribute 0.9pieces units in the Night & Underwear market in 2024.
In Southern Asia, the nightwear market in India is witnessing a surge in demand for comfortable and stylish loungewear options.

Key regions: Singapore, Indonesia, India, Europe, Australia

Market

Region

Region comparison

Currency

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.