Spirits - Hungary | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$854.1m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$171.0m in 2024.
Revenue, combined amounts to US$1.0bn in 2024.
The revenue, at home is expected to grow annually by 2.62% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$146bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$85.45 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 41.9m L by 2024.
Volume, out-of-home is expected to amount to 5.0m L in 2024.
Volume, combined is expected to amount to 46.9m L in 2024.
The Spirits market is expected to show a volume growth, at home of -0.8% in 2025.0.
The average volume per person, at home in the Spirits market is expected to amount to 4.20L in 2024.

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Whisky, such as Jack Daniel's Tenessee Whiskey
Vodka, such as Absolut Vodka
Rum, such as Bacardi Rum
Gin, such as Ginebra San Miguel
Brandy, such as Ararat Brandy

Wine, such as Red Wine
Beer, such as Budweiser
Non-Alcoholic Spirits, such as Tanqueray 0.0

The Spirits market in Hungary has been experiencing steady growth in recent years. Customer preferences for premium and craft spirits, as well as the increasing popularity of cocktails, have contributed to this trend. Additionally, local special circumstances and underlying macroeconomic factors have played a role in shaping the market. Customer preferences in Hungary have shifted towards premium and craft spirits. Consumers are becoming more discerning and are willing to pay a premium for high-quality products. This trend is driven by a growing appreciation for the craftsmanship and unique flavors that premium and craft spirits offer. As a result, there has been an increase in the number of artisanal distilleries producing small-batch spirits in Hungary. The popularity of cocktails has also influenced the Spirits market in Hungary. Consumers are increasingly interested in experimenting with different flavors and mixology techniques. This has led to a surge in demand for spirits that are versatile and can be used in a variety of cocktail recipes. As a result, spirits such as vodka, gin, and rum have seen an increase in sales. Local special circumstances in Hungary have also contributed to the development of the Spirits market. Hungary has a rich tradition of spirit production, particularly in the form of fruit brandies such as pálinka. Pálinka is a traditional Hungarian fruit brandy that is made from a variety of fruits, including plums, apricots, and cherries. It is highly regarded and has a protected designation of origin status in the European Union. The popularity of pálinka has not only driven domestic sales but has also attracted international attention, with exports of Hungarian spirits increasing in recent years. Underlying macroeconomic factors have also played a role in the development of the Spirits market in Hungary. The country's strong economic growth and rising disposable incomes have contributed to increased consumer spending on spirits. As consumers have more disposable income, they are able to afford higher-priced spirits and are more willing to experiment with different brands and flavors. Additionally, the growth of the tourism industry in Hungary has also had a positive impact on the Spirits market, as tourists often purchase local spirits as souvenirs or to experience the local culture. In conclusion, the Spirits market in Hungary is developing in response to changing customer preferences, the popularity of cocktails, local special circumstances, and underlying macroeconomic factors. The shift towards premium and craft spirits, the growing interest in cocktails, the tradition of spirit production, and the country's strong economic growth and rising disposable incomes have all contributed to the growth of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The term “spirits” refers to an alcoholic beverage that has been distilled, contains no added sugar, and has at least 20 percent alcohol by volume. The term is derived from the medieval practice of alchemy and refers to the essential liquid element obtained from a substance through distillation, the “spirit” of the substance, so to speak. Popular spirits include whiskey, rum, vodka, tequila, and gin, among others.