Market Insights Consumer Alcoholic Drinks

Spirits - Algeria

Algeria

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$109.8m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$10,030.0k in 2024.
Revenue, combined amounts to US$119.8m in 2024.
The revenue, at home is expected to grow annually by 5.95% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated in China (US$146,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$2.37 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 7,904.0k L by 2024.
Volume, out-of-home is expected to amount to 417.5k L in 2024.
Volume, combined is expected to amount to 8,322.0k L in 2024.
The Spirits market is expected to show a volume growth, at home of -0.0% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 0.17L in 2024.

Key regions: United States, United Kingdom, Worldwide, United Kingdom, Australia

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Algeria has been experiencing significant growth in recent years.

Customer preferences: Algerian consumers have shown a growing interest in Spirits, particularly in the premium and super premium segments. This can be attributed to several factors, including a rise in disposable income, changing consumer preferences, and increasing exposure to international brands. Algerians are becoming more knowledgeable about different types of Spirits and are willing to experiment with new and unique flavors. They are also seeking higher quality products and are willing to pay a premium for them.

Trends in the market: One of the key trends in the Spirits market in Algeria is the increasing demand for imported Spirits. Algerian consumers are increasingly looking for international brands that offer a wide range of options and flavors. This trend is driven by a desire for novelty and a desire to experience different cultures through their beverage choices. As a result, there has been a significant increase in the availability of imported Spirits in the market. Another trend in the market is the growing popularity of cocktail culture. Algerian consumers are becoming more interested in mixology and are experimenting with different Spirits to create unique and innovative cocktails. This trend is driven by the desire for new and exciting experiences, as well as the influence of social media and the internet, which provide access to cocktail recipes and inspiration.

Local special circumstances: Algeria has a large Muslim population, and as a result, there are certain cultural and religious considerations that impact the Spirits market. The consumption of alcohol is prohibited for Muslims, and as a result, the market for Spirits is primarily driven by non-Muslims and expatriates. However, there is a growing segment of the population that is interested in non-alcoholic Spirits, such as mocktails and alcohol-free alternatives.

Underlying macroeconomic factors: The growth of the Spirits market in Algeria can be attributed to several underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and higher purchasing power. This has allowed consumers to spend more on discretionary items, such as Spirits. Additionally, Algeria has a young and growing population, which is driving demand for new and innovative products. The government has also implemented policies to promote foreign investment and trade, which has facilitated the entry of international Spirits brands into the market. In conclusion, the Spirits market in Algeria is experiencing growth due to changing consumer preferences, increased disposable income, and a desire for new and unique experiences. The market is characterized by a growing demand for imported Spirits and a rising interest in cocktail culture. However, cultural and religious considerations, as well as underlying macroeconomic factors, continue to shape the market dynamics.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.