Alcoholic Drinks - Paraguay | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$906.6m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$324.3m in 2024.
Revenue, combined amounts to US$1.2bn in 2024.
The revenue, at home is expected to grow annually by 3.06% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$130.50 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 281.3m L by 2024.
Volume, out-of-home is expected to amount to 51.5m L in 2024.
Volume, combined is expected to amount to 332.8m L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -1.5% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 40.49L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Paraguay has been experiencing significant growth in recent years. Customer preferences have shifted towards premium and craft alcoholic beverages, leading to an increase in the demand for higher quality products. Additionally, there has been a growing interest in locally produced alcoholic drinks, as consumers seek to support domestic industries. These trends are driven by various factors, including changing consumer tastes, a desire for unique and authentic experiences, and an overall improvement in the country's economic conditions.

Customer preferences: In Paraguay, customer preferences have evolved from traditional, mass-produced alcoholic beverages to more premium and craft options. This shift can be attributed to several factors. Firstly, consumers are becoming more discerning and are willing to pay a premium for higher quality products. They are seeking unique and authentic experiences, and are willing to explore a wider range of alcoholic beverages to satisfy their tastes. Secondly, there is a growing interest in supporting local industries and promoting domestic products. This has led to an increase in the consumption of locally produced alcoholic drinks, as consumers perceive them to be of higher quality and more aligned with their cultural identity.

Trends in the market: One of the key trends in the Alcoholic Drinks market in Paraguay is the rise of craft beer. Craft beer has gained popularity among consumers who are looking for new and innovative flavors. Microbreweries and craft beer bars have emerged in major cities, offering a wide selection of unique and locally brewed beers. This trend is driven by the desire for variety and the demand for high-quality, artisanal products. Another trend in the market is the growing demand for premium spirits, such as whiskey and gin. Paraguayans are increasingly interested in exploring different types of spirits and are willing to pay a premium for imported brands. This trend is driven by a desire for sophistication and a taste for international flavors. The availability of a wider range of premium spirits in the market has also contributed to the growth of this segment.

Local special circumstances: Paraguay has a rich cultural heritage, and this plays a significant role in shaping the local alcoholic drinks market. Traditional drinks such as caña, a sugarcane-based spirit, and tereré, a cold herbal infusion, continue to be popular among consumers. These drinks are deeply ingrained in Paraguayan culture and are often consumed during social gatherings and special occasions. The presence of these local specialties adds a unique flavor to the market and contributes to the overall diversity of alcoholic beverages available.

Underlying macroeconomic factors: The growth of the Alcoholic Drinks market in Paraguay is also influenced by underlying macroeconomic factors. The country has experienced sustained economic growth in recent years, which has led to an increase in disposable income and consumer spending. As a result, consumers have more purchasing power and are able to afford higher-priced alcoholic beverages. Additionally, the government has implemented favorable policies to promote the growth of the alcoholic drinks industry, such as reducing import tariffs on certain products. These factors have created a conducive environment for the development of the market and have attracted both domestic and international players to invest in the sector.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.